Pledge 1% movement, founded by Atlassian, Rally, Salesforce, and Tides encourages businesses to integrate philanthropy into their business model from an early stage which becomes part of the culture and later blooms into a full operation.
The movement helps businesses give back in a variety of modes that suit them and help them take their first-steps with philanthropy. Taken together, the cumulative pledges can bring massive, organized impact.
Members of the 1% pledge donate 1% of
equity, resource time, profit, or product licenses
to a nonprofit cause for positive change.