services  .  Say Hello to Einstein GPT: World’s First Generative AI for CRM

Say Hello to Einstein GPT: World’s First Generative AI for CRM

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With AI-based content generation tools making a strong hold on the market, how can Salesforce stay behind the trend!

Salesforce officially announced the launch of Einstein GPT, which will help users to generate auto-generated AI content within their Salesforce org. Salesforce Einstein GPT is a new cutting-edge AI-powered tool that has the power to improve your sales multifold. 

Let’s find out more about the tool and how it can be revolutionary for Salesforce users. 

What Exactly is Einstein GPT?

The tool Einstein GPT has the capability to bring the public and private AI models together with CRM, enabling users to get answers through prompts running on natural language with Salesforce. It gives out AI-generated content that could be used by different professionals across the organization, thus saving a lot of research time.

All of this has become possible with the Salesforce and OpenAI partnership, enabling users to access AI-generated content within the Salesforce instance. 

Common Use Cases for Einstein GPT

Before you jump onto using Einstein GPT, consider going through these use cases to understand how the tool works in different aspects. 

For Sales

The sales team probably faces the most difficulty in adopting Salesforce. And the irony is Salesforce it’s the sales team that can benefit the most from it. It’s justified for sales reps to face a lot of friction, leaving Salesforce to research and prepare relevant content for customer engagement, thus spending a lot of time finding the right information. These tasks include:

1. Tracking down external news to do proper research when needed. 

2. Generate email content, plan meetings and events, and prepare for the next customer interaction. 

3. Adding contacts that are not already recorded in Salesforce.

All of this can easily be simplified with Einstein GPT. The tool lets sales reps get visibility into real-time insights related to customers and prospects, which ultimately means a better chance to close deals faster. 

Consider a situation — a prospect account is being transferred to a sales representative. The rep can easily open a sidebar with the Einstein Assistant and ask questions like, “Write an overview about [company name] along with some recent news about it.” 

Einstein GPT will then use the combination of data available in the CRM along with the external data and will provide the needed information. It will even open a view of the Account record and will suggest the next-best action, like “update Account description”.

Not only this, but a sales rep can also ask Einstein to create a personalized email, which can easily be copied straight to the email builder, thus saving a lot of brainstorming and typing time for the rep.

For Service

Service agents of any company usually remain on their toes, attending to customers and ensuring first-call resolution every time. Needless to say, they are usually very much occupied with work. Using Einstein GPT can work as an additional hand to them. 

The team can consider using Einstein GPT for the following:

1. Automatically generate a summary for a case completion using natural language. 

2. Get knowledge articles after being evaluated from the notes related to past cases. 

3. Automatically generate personalized chat replies.

Consider an example; a customer asks a question in chat about the specific of where they’ll be able to use a specific product. GPT will generate a ready-to-use response, including the product specifications and usage. The widget will also provide the next best actions that help to reduce the legwork out of the day of a service agent. 

For Marketing

There would hardly be any marketer now who’s not using Chat GPT at its best, whether it is for writing emails or creating content for landing pages. But now marketers can access the power of GPT in their Salesforce interface as well. 

With the help of Einstein GPT, marketing reps can now generate personalized content that would help engage prospects and customers across the web, email, and mobile. Not just for engagement, but the tool can also help create landing pages. 

For example, a Marketing Manager can ask Einstein GPT to create a template for a landing page and campaign messages. These elements can easily be added to the landing page with a single click. 

For Slack

Einstein can even help enhance collaboration on Slack with the power of AI among teams. It can help you to:

1. Access research tools and insights that could provide needed material like a summary of sales opportunities, etc. 

2. Get writing assistance within Slack. 

3. Service conversation summaries instantly. 

As an example, while conversing in a team meeting channel, Einstein GPT can help you to identify top Opportunities by evaluating your current CRM data and also the latest external news. 

For Developers

No wonder Chat GPT got the quick attention of developers, who acquired a creative and easy way to acquire AI-generated code to boost their productivity. Now, Einstein GPT will take that productivity boost to the next level. 

Einstein would work on Salesforce Research’s proprietary Large Language Model that would help developers to ask questions related to Apex language and generate code.

 For example, in an Apex class, a developer can ask Einstein by beginning to write a comment describing what a method would do. Einstein would generate a smart comment, thus recommending how that comment would be completed. 

Don’t Miss Out on the Power of Einstein GPT. Start Using It Now

It’s time to redefine your CRM game with AI generation within your Salesforce, powered by Einstein GPT. The tool can greatly contribute to boosting the work lives of Salesforce users across the organization, whether for the sales, development, or service team. Start using the tool, and you’d be fascinated by how it can support different Salesforce users’ day-to-day activities. 

If there’s more that you need to know about the tool before you can start using it, contact us and get all your queries resolved by experts at our trusted Salesforce implementation company. Whatever your Salesforce woes are, we’ve got you covered.

Salesforce has recently announced its Spring ’23 Release, packed with exciting new features and enhancements to help businesses boost their productivity, improve customer engagement, and drive growth. To make the most of these top features from Spring ‘23 release, companies need to work with the best Salesforce consultants with deep expertise in implementing and customizing Salesforce solutions.

 In this blog, we will explore some of the top features from the Spring ’23 Release and discuss how businesses can work with Salesforce consulting service to implement these features and make your Salesforce investment worthwhile. 

Top Features from the Spring ’23 Release That You Can Implement

Whether you want to have streamlined workflows or improve your customer experience, Spring ‘23 release has features to set everything right. So, let’s identify the top features you can implement with the help of the Salesforce CRM consulting service and keep your system updated with the new release.

1. Dynamic Forms for Cases and Leads

Earlier, Salesforce users were only able to use dynamic forms for standard objects such as Contact, Account, and Opportunity. But the new release will now enable them to use forms for leads and cases too. This feature will help to add flexibility for users in designing screens and applying conditional formatting that will help to eliminate the need to create multiple page layouts.

For example, when creating a new opportunity record, you’ll be able to display only a limited number of fields while in the early stages, adding ease and flexibility. This approach creates a less cluttered page that is easier to navigate, loads faster and is more likely to be completed accurately. 

As the opportunity moves to the next stage, you can reveal another section with relevant fields for that stage. This way, you can customize the page layout and provide the right information at the right time, improving user experience and overall productivity.

2. Organize Reports and Dashboards with Collections

The latest Salesforce update allows users to group related reports and dashboards into collections. This feature enables users to organize and consolidate Salesforce reports and dashboards, regardless of their folder locations, into a single collection. Users can then pin these collections to their home page and share them with others for easy access.

To enable this feature, navigate to Setup and enter “Reports” in the Quick Find box. Then select Reports and Dashboards Settings and choose “Enable the Unified Experience for Analytics Home”. Next, go to the Analytics app in the App Launcher and click the + button in the Collections panel on Unified Home. This opens the New Collection window, where users can enter the collection name and an optional description.

This feature saves users time and effort in locating and accessing related reports and dashboards. This feature also makes sharing collections with other users easier, allowing for improved collaboration and knowledge sharing within the organization.

3. Ability to Track Field History for Tasks and Events

Prior to the latest update, users did not have the capability to monitor the past records of fields related to tasks and events. This resulted in challenges in keeping track of modifications and determining the individual responsible for such changes. However, with the recent release, users can now utilize this feature to effortlessly trace the history of alterations, including information about the person who executed them and the corresponding timestamps.

4. Access Personalized Report Filters

You can now apply dynamic filtering to reports for your team by using the relative value of a user field such as Opportunity Owner or Created by. This allows you to use a single report that will adjust its filter dynamically based on the currently logged-in user, eliminating the need for multiple reports.

5. Enhance Dashboards with Graphics and Text (Beta)

In this release, adding text and graphics to dashboards is currently in beta testing. This feature will enable you to explain charts, describe metrics and KPIs, and add rich text to clarify tables, all within the dashboard context. 

You can also add company logos and branding, flow diagrams, and embedded images to enhance the visual representation of data. If you want to access this feature quickly, consider getting the desired help from trusted Salesforce consulting services.

6. Execute Screen Flows from Slack (Beta)

This feature can now enable you to easily execute a screen flow from Slack without input parameters. This can be done by either using shortcuts or by clicking on a button within Slack. 

You need to define an app or a view in Slack that triggers a flow with the “Make Available in Slack” advanced setting selected to access this feature. You can also build an app to provide users with global shortcuts, message shortcuts, or slash commands that can invoke flows from within Slack.

Access Top Features from the Spring ‘23 Release with Experienced Salesforce Developers

These are just a few features that could give you enhanced usability and productivity with Salesforce. Although you have these features in your knowledge now, to understand and implement them, having the support of reliable Salesforce development services is necessary. 

Being an experienced Salesforce development company, we know how important it is to keep your Salesforce solution updated. Thus, we can help you do the same, keeping your solution scalable for your growing business. Contact us if you want to know more about the latest release. 

Whenever Salesforce comes up with any new release, the attention of Salesforce developers first goes to check out the updates with Flows. The importance of Flows for developers is unmatched, considering its use in development activities. If you’re a Salesforce developer, it’s your cue to explore the new Flow features from Spring ‘23 release.

As Flow has become ready to replace Process Builder, it’s a great time to leverage the Flow features that could enhance the productivity of Salesforce developers while improving your Salesforce development quality and performance. 

So, before you start using Salesforce Flow to its full potential, you must know all its related features that have come up with Spring ‘23 release. So, let’s observe every latest feature you can access with Flows.

Flow Features from Spring ‘23 Release

Out of many updates, we’ve filtered some of the finest features you can access with Flow that will improve your development skills. 

1. Use Migrate to Flow to Switch from Process Builder to Flow

Migrate to Flow is a tool provided by Salesforce to help users transition from Process Builder to Flow. The tool is designed to make moving from one automation tool to another easier by converting Process Builder processes into equivalent flows. 

To access Migrate to Flow, you must go to the Setup menu and then choose the Processes you need to migrate to Flow’s main page. You can also take help from a Salesforce development company in the USA to access the feature. 

2. Use Click to Connect to External Data

With the new release, you can connect with external data just with a few clicks without struggling with complex code. This can easily be done by using HTTP Callouts for pulling external data into Flows. You must add the details related to the API you want to access. Then you’ll get an action generated by the Flow Builder, which you can use immediately.  

3. Save yourself from “Iteration Limited Exceeded” Errors with Flow

Previously, if you created a loop in a flow that triggered 2,000 flow elements, an error message “ITERATION_LIMIT_EXCEEDED” would be displayed. You’d get the message even if you didn’t hit governor limits like the number of DML statements or SOQL queries. 

This could be frustrating because you had to load 2,000 individual flow elements in a single transaction. However, with the enhancements to Salesforce’s governor limits over time, this limitation and error message has been removed in Spring ’23. These enhancements help similarly protect Salesforce’s resources, giving you more freedom and flexibility in building your flows.

4. Access Description Tooltips for New Flow Elements

Great news – the Spring ’23 release brings more minimalist design improvements! The lengthy descriptions of Flow elements that are only useful during the first few times of use are now hidden by default. You can still access them by hovering over the information icon.

The Logic Elements are also shown in a new, darker orange color to create a difference from other elements.

5. Use Interactive Screen Components

The wait is finally over! Spring ’23 brings the much-awaited feature of Flow Screens being updated based on actions from related components. Now, with different Flow components communicating and exchanging information without having to click “Next” and render a new page, the experience becomes even more seamless. 

However, note that this feature is still in beta and requires opt-in. You can find the opt-in checkbox in Process Automation Settings in the Setup menu. You can hire a Salesforce developer to help you understand and access the feature better.

6. Access Lookup Fields in Screen Flows

We’re sure many Salesforce developers have been waiting for this feature. Adding Standard and Custom Lookup Fields to your screen flow is even easier with the Spring ’23 update. Instead of combining the Object Fields feature with a new Custom Lookup Screen component, you can now drag and drop existing Lookup Fields from your Objects directly onto your screen flows with just a few clicks. This feature helps to streamline the process and save the user’s time.

7. Improved Multi-Select Picklists in Dynamic Forms

As Salesforce professionals, we have different opinions about Multi-Select Picklists. Regardless, we can all acknowledge the importance of having a cleaner way to display Multi-Select Picklists in Screen Flows to enhance the user experience. 

The good news is that Dynamic Forms for Screen Flow now supports Multi-Select Picklists. Additionally, the Checkbox Group and Multi-Select Choice components also offer multi-select picklists as options, making it easier for users to interact with and select multiple values.

8. No Need for Explicit Access to Apex Classes

With the Spring ’23 update, your flows will no longer fail due to the running user not having explicit access to an Apex Class that the flow references. This feature was initially introduced in Summer ’20 release and is now enforced across the board. If you’ve been experiencing this issue, it’s recommended that you enable this update as soon as possible to avoid any further disruptions.

9. Find Element Descriptions on Flow Canvas

Documentation of flows is crucial. Still, it can be achieved in most cases by providing clear guidance in the Description field of your Flow elements. With the Spring ’23 update, this process becomes even easier. 

By hovering over the Description icon, you can now view the value of the Element’s Description field. This feature streamlines the user interface by avoiding clutter and implementing intuitive design choices, improving end users’ experience.

10. Use the Running User’s Permission to Run Flows with REST API

Earlier, you used REST API to call flows. The Spring ’23 update allows you to access the flow using the running user’s permissions. As a result, the object and field-level permissions that the flow can access will be determined based on the running user’s permissions.

Implement New Flow Features from Spring ‘23 with Trusted Salesforce Experts

Now you know what Flow features can improve your development game this year. The next step is finding a Salesforce expert who can help you access all these features easily. That’s where you need the support of our Salesforce development company to access the new release the best way. Contact us and get the best Salesforce professionals to help you enable the new updates successfully.

While Salesforce provides an extensive range of features, it can be challenging to configure, customize, and integrate with other systems without expert assistance. This is where a Salesforce development company comes in.

A Salesforce development company specializing in developing and customizing Salesforce solutions can help businesses grow. They can help you build custom applications, workflows, and integrations for your business needs. They can also provide support and maintenance services to ensure that your Salesforce instance is up-to-date, secure, and optimized for your business requirements.

Salesforce developers can help you plan for and execute Salesforce upgrades. This ensures that your solution stays up-to-date with the latest features and security patches.

Experienced Salesforce developers can also review your custom code to ensure that it is optimized and secure. They can also identify any areas that need to be updated to work with the latest Salesforce releases.

If you are a Salesforce enthusiast like us, you’d also spend your night before the new release in excitement. This year, Salesforce Summer ‘22 has brought lots of new features and enhancements to be excited about. 

With each release, Salesforce brings forward some enhancements, community ideas, and brand-new features that could simplify the usability of Salesforce while improving the user experience. This year too, there are many such features that you should be excited about. 

Salesforce Summer ‘22 Features to be Excited About

We’ve gone through many new features and enhancements from the new Salesforce release. We’ve listed here some of the top features that you must try out. 

1. Result Limitation in Tabular Reports

With the new release, you’ll be able to get quick access to the data that is important without having to spend unnecessary time processing it. You can now limit the rows to be returned in the tabular report, so you can instantly get exactly what you’re looking for. 

2. Overcome MFA Challenges

It’s the time when all the Salesforce users are required to use MFA, as Salesforce mentioned in Winter ’22 release, With the summer release, MFA automatic enablement will come with some exceptions. Users who are still not using MFA would be getting a notice of six months. But, you shouldn’t wait for it and implement it right away to achieve outstanding security.

3. Custom Address Field

Salesforce users were always in the need of custom address fields that could work in the same way as the standard address field. That’s now possible as Summer ‘22 has brought the feature, Address as a Custom Field in beta. 

4. Features for Picklist-Management

The release has brought up many new features to enable picklist management. Following are some of the best of these features:

  • You can access the Cleanup Inactive Picklist Values in beta through which you can easily delete unused picklist values. 
  • You can now add a new picklist value in bulk. 
  • Also, you can manage your picklists more efficiently with Bulk Managed Picklist Values. It enables you to access buttons like Delete Selected, Replace Selected, or Activate/Deactivate Selected.

5. Einstein

There are a few updates to Einstein as well. Some of these are:

  • Use Einstein Lead Scoring to estimate the ROI of your firm. 
  • You can now enable Einstein Prediction Builder through Guided Setup. 
  • You can also access automated case triage using the Einstein Case Classification for flows. The feature is in the pilot as of now.

6. Share Campaigns with Colleagues

The new release has enabled Campaign Owners to share individual campaigns manual with other users. Earlier the feature was only available in Classic. Now you can do it in Lightning as well. 

7. Customize and Filter Related Lists

You can now access a new feature, Dynamic Related Lists, to create custom related lists that you can filter to view, considering when any specific criteria are met. 

8. Enable Person Accounts without having to Contact Support

The new release has brought a guided setup that will help to self-enable Person Accounts. Earlier users had to reach out to Salesforce Support to do that but now you can do this on your own. 

Maximize Productivity with Salesforce Summer ‘22 Features

All these new features and enhancements can take your Salesforce productivity a level up. Make sure you know and understand these features well before you start using them. 

The best way to get started is by talking to our experienced Salesforce consultants who can guide you well on these features.

Salesforce never fails to amaze its users and it did it once again with some new and exciting features it brought with Salesforce Winter ‘22 release. The release has got something for both Admins and developers, ensuring UI improvements on the frontend too. 

Among all the best features of the new release, there are some that caught our attention the most. In this article, we have covered these amazing features that can get you excited too.

Top 5 Salesforce Winter ‘22 Features

Here are some of our favorite features from the Winter ‘22 release that could enhance the development process along with user experience. 

1. Dynamic Interactions

Salesforce had made the announcement for this feature a few months ago and fortunately, they had included it in the release. 

The feature allows developers to build lightning components that can react to user activity dynamically. 

2. Flow Updates

With every release, we always expect some updates for Flow. Here are some exciting Flow updates with Winter ‘22 release. 

  • Ability to reconnect flow elements in auto-layout
  • Call a sub-flow from a record-triggered flow
  • Ease to relabel navigation buttons in a screen flow
  • Debugging enhancements

There are many more updates related to flow elements and scheduled paths too. 

3. Einstein Search Enables by Default

The release enables all Salesforce Einstein features without any extra cost. This update help users to benefit in different ways like:

  • Enable personalized search results 
  • Get the ability for natural language search
  • Access an actionable user interface

All these features help users to deliver a personalized user experience while speeding up productivity. 

4. Dashboard Dynamic Guage Charts (Beta)

The feature allows teams to easily track progress towards specific business goals. You can test this feature by enabling dynamic gauge charts in Reports and Dashboard settings. You can switch from Standard to Dynamic mode to compare a report metric easily with a numeric field from any particular record. 

5. New Forecast Category

Salesforce users who had been working on Collaborative forecasting would know that there were used to be four categories: Best Case, Pipeline, Commit, and Closed. 

With the new release, Salesforce has added a 5th category called Most Likely. This category allows splitting the opportunity groups of sales users.

Make the Most of Salesforce Winter ‘22 Features with Experts

The new Salesforce release has brought numerous features that can boost your productivity and upgrade your Salesforce org. Use these features to the full potential with vetted Salesforce experts. 

Know more about the release and how it could be helpful to you. Talk to us and get the right Salesforce consulting you need. 

Last year, Dreamforce conducted an all-virtual event, bringing the Salesforce community together despite the difficult pandemic situation. This year Dreamforce 2021 came not just virtually, but as a hybrid in-person/digital conference, with all its events streaming on Salesforce+, the new streaming services by Salesforce. 

Dreamforce 2021 kicked off with the keynote speech by Mark Benioff, CEO of Salesforce, and Bret Taylor, COO of Salesforce. The event was started with a lot of enthusiasm, inspirational stories, musical guests, and a powerful discussion on how we can create more inclusive workplaces to deliver engaging customer experiences. 

Day 1: Trusted Enterprise, Customer Centricity, and Digital Workplaces

Benioff introduced everyone to the idea of Trusted Enterprise, presenting the responsibility each organization has towards its customers, employees, and the world at large, making it important to respond to the crisis of COVID-19 in a responsible way. 

Salesforce wants to help companies find the solution to problems related to the pandemic, a struggling workforce, environmental sustainability, or inequality around sexual orientation or gender. Benioff mentioned the importance of digital headquarters with the recent Salesforce acquisition of Slack, which will be the building block of setting up a Trusted Enterprise. 

Also, with Dreamforce 2021, a new Health Cloud 2.0 is introduced for the safety of everyone in the surrounding community with the Dreampass, enabling safety protocols against COVID-19 for in-person attendees. 

Day 1 of the event continued with Bret Taylor sharing client stories about how companies are using Salesforce to make a change. The story of IBM was spotlighted, showing how the company is using Slack to migrate 350,000 employees from office to work from home setups. It was followed by the story of Mercedes-Benz building a customer-centric marketing experience with Customer 360 to gain more attention on their new range of electric vehicles. 

Day 2: Reimagining B2B Sales, Black Women in Leadership, and Connected Health

Day 2 of Dreamforce 2021 started with a conversation between Soledad O’Brien and Salesforce Co-founder and CTO, Parker Harris. The conversation focused on the insights related to Salesforce’s past and future. 

Moving forward, Accenture took over the main stage with Bryan Beruman and John Carney talking about the state of B2B sales and the changes observed with the pandemic. Carney shared the story of John Patterson of NCR related to the growth of B2B sales in the 20th century with all his principles. But all of that is changed now. With buyers changing and sellers increasing the need to respond, Carney mentioned the current B2B market as the “the new new.”

Dreamforce 2021 majorly focused on social justice and racial equality. In this context, Soledad O’Brien introduced 3 female Trailblazers black leaders: the award-winner Minda Harts, San Francisco Mayor London Breed, and the award-winner journalist Elaine Welteroth. They talked about the meaning of black excellence and how this state of mind is opening new doors to opportunities for black people to thrive in their community. 

With the effort of tackling COVID-19, LaShonda Anderson-Williams, SVP of Healthcare and Life Science at Salesforce, talked about how technology is contributing to improving global health. It was mentioned that the world needs connected health for which a platform is required that would integrate providers, payers, pharma, MedTech, and public health organizations. The idea of a connected health ecosystem is to deliver a modern health experience. The emphasis would be on personalization to provide people with safe and accurate treatments.  

Day 3: Digital-First Leadership, Prioritizing Sustainable Future, and Building Loyalty in the New Age of Retail

Day 3 kicked off with Stewart Butterfield, CEO & Co-Founder of Slack, and Jennifer Tejada, Chairperson & CEO of PagerDuty, discussing how today’s leaders are driving more flexible, inclusive, productive cultures. Slack, in partnership with Salesforce, is enabling companies to connect with their teams easily in the work-from-home culture, maintaining one digital source of truth. Jennifer talked about Slack not only as a way to connect with her employees but also to democratize and flatten the overall organization. 

Sustainable future and sustainability have been the trending topics during Dreamforce 2021 event. Salesforce utilized  100% renewable energy and achieved net zero emissions across its value chain, and purchasing carbon offsets when either of them was not a possible approach. Salesforce also scaled up its Sustainability Cloud to support better collaboration with suppliers while achieving industry-specific climate action plans.

Moving forwards, Rob Garf, VP & GM of Retail at Salesforce, talked about how people have switched to e-commerce during the last year. With customers at the center of businesses, retailers need to accelerate digital transformation to successfully meet the highly increasing demands. Salesforce Customer 360 helps to reduce friction across multiple channels, allowing retailers to analyze customers. Rob also gave an introduction on a Slack-First Customer 360 for retail demo in action.

And that’s it, folks! Dreamforce 2021 came to an end with amazing sessions, a fun-filled celebration, with many more advancements to help organizations grow digitally. 

Salesforce scaled up its Service Cloud capabilities with its next-generation version that brings out all the new features that will improve the productivity of support agents. The customer support agents work on the frontline of your business, and it counts how efficiently they work, and this is something new Service Cloud features will improve.  

From automation to video and voice capabilities to self-service capabilities, Service Cloud has now got everything that could improve the efficiency of support agents, while ensuring to deliver excellent service.

New Service Cloud Features to Improve Customer Support

Your customer support agents are the front face of your business. They are the ones who’ll be interacting with your customers and present an image of the business. That’s why Salesforce is taking every measure to uplift the working mechanism of support agents. Check out these new features of Service Cloud that will change the way your support agents have been working.

1. Customer Service Incident Management

With this feature, the support agents can automatically connect different cases according to the similarity of incidents and issues. It will allow teams to classify and prioritize cases on urgency and impact and speed up case resolution. 

2. Virtual Remote Assistant

Customer service agents can now benefit from two-way audio and video with customers that can create personalized experiences and stronger relationships. The feature will improve consultations processes for everyone, whether it is in the financial industry, mechanics, or doctors. 

3. Workforce Engagement Intraday Management

This feature centers on closing the gap between the actual staffing needs and the forecasted work. The feature will allow companies to adjust employee schedules when things don’t go according to plan, thus maintaining customer experience while keeping the agent morale up. Such a feature will play a great role in issues like call volume spikes or severe weather incidents.

4. Einstein Conversation Mining

Salesforce has brought new voice, video, and text capabilities, and Einstein Conversation Mining is one of them. The feature uses Natural Language Processes and helps to evaluate the general interactions with customers, recommending how support agents can optimize their processes. This provides agents with guidance on where they need to work more on the knowledge base and self-service channels. 

5. Extended Flow Automation

Support teams can now enjoy a deeper level of automation, so admins can easily connect across external systems and service channels. Here’s everything new in extended flow automation:

  • Ease to apply complex routing requirements like queue-based, skill-based, and direct-to-agent routing
  • Handle omnichannel triage cases intelligently
  • Auto-response features to assist customers quickly through self-service mediums like helpful articles.  

All these features would help support agents to speed up their productivity while managing less work manually. 

6. Messaging for Web & In-app

These new messaging features allow customers to communicate over WhatsApp, SMS, or the website, picking up the conversation from where it was last left off. 

Implement and Benefit from these New Service Cloud Features

Your customer support team is the bridge between your business and your customers. Thus, you always need to make sure your support agents are delivering excellence in their work and productivity. With all these new Service Cloud features, you can empower your agents with new capabilities that will simplify their work and increase work efficiency. 

You can contact us to know more about Service Cloud and how it could help your internal departments.

After ruling the global industry sector with its CRM, Salesforce has now taken another big leap, entering the industry of streaming services. Salesforce has made its debut in the streaming market by launching Salesforce+, a live and on-demand content platform that aims majorly at business professionals. 

Unlike Disney+ and Netflix, Salesforce’s streaming platform will be a business-focused streaming platform that will only feature on-demand content aiming at what professionals want to gain industry insights and learn new and helpful skills.

Salesforce+ will include original series, live event programming, podcasts, and a lot of content based on professional development. Its access is currently available through free subscriptions to the global audience. The company has no plans of charging for it as of now. Soon the streaming service will be launched as an app too.

Sarah Franklin, President & CMO of Salesforce, mentioned in a press release that it took them more than 18 months to reimage the way they could excel in the digital-first world to create all-digital brand experiences.

“We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix, and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”

What’s Streaming on Salesforce+?

Salesforce+ will have four channels with live programming from its events, six original series, and more than 100 hours of content, with more original content soon to go air in the coming months. 

To launch the new streaming service, Salesforce Studios has already got occupied with bringing new original programming to the streaming platform, bringing the team of expert writers, directors, producers, and editors together.  

The current lineup of the Salesforce streaming platform so far includes: 

  • A weekly program called “Leading Through Change”, showing how business leaders dealt with the change brought about by the pandemic
  • A series called “Connections” bringing together some of the most famous and innovative marketers from Levi’s, IBM, and other companies
  • A program called “The Inflection Point” demonstrating the journey of CEOs from leading brands like PayPal, Coca-Cola, and Honeywell, sharing their backstories and professional influences
  • A series called “Boss Talks” focusing on career advice
  • A short video series called “Simply Put”. 

Salesforce+ will be coming up with more original content relating to leaders in fields like services and sales and will also stream a new series on how Trailblazers are upgrading their skills for new career opportunities.

Being the 20th anniversary of the most important event of Salesforce, Dreamforce 2022 was streamed live over Salesforce+.

Contact us to learn more about everything that Salesforce has brought new for its users.

It’s that time of the year when Salesforce administrators and other professionals sit tight to unwrap everything that Salesforce brings to them with its new release. After some helpful updates in Spring ‘21, Salesforce is back again with its Summer ‘21 release notes, and there’s so much in it that we can’t keep calm. 

Salesforce announced the release date and Sandbox preview of Summer ‘21, and now the release notes are available too. Although there’s a lot that Salesforce brought up for its users, some features got our attention. Here are the top 10 features that will go a long way for Salesforce administrators and developers.

1. Flow Updates

Salesforce Summer ‘21 has brought many Flow features and enhancements. You can debug Record Triggered Flow with the help of Debug tools. Earlier different kinds of workarounds were required for debugging Record Triggered Flows, being a massive gap in Salesforce.

There is also an addition of a native collection sort element within Flow Builder. This feature allows Sort Collection Variables in ascending or descending order. 

2. Update Fields from the Report Run Page with Inline Editing (Beta)

Users can save time and clicks by keeping data up to date in the reports and object records. When any source data goes out of date, you no longer need to go back to the original record to update the information. The feature of inline editing allows updating the text or numeric fields without leaving the Report Run page.   

3. Download a Dashboard Image to a File

You can download any image on your dashboard embedded in a presentation to receive a PNG file. Earlier, you were only able to acquire a dashboard image with the help of an app for screen capture.    

4. Enhancements for Einstein Bots

Summer ‘21 has brought more NLP languages for Einstein Bots. This makes it easier to reach out to more customers in the language preferred by them. Einstein Bots will now support Korean, Swedish, and Danish for Natural Language Processing in beta.

Also, the Einstein Bot Builder is equipped with an upgraded intent management experience for expanding your bot. The feature of dialog cloning is added with the option to include the attached utterance. This allows you to move bulk utterances between intents or to another intent set. The intent set now contains various languages, and users can easily assign bulk utterances to a new language. Users can focus on the utterance matching with the language of the bot with bot training, ensuring that the model fits right for your target customers.

5. Salesforce Data Pipelines to Enrich Salesforce Data at Scale

The release brought us a new product, Salesforce Data Pipelines that helps to enrich the Salesforce data. When your CRM data is scattered on different services, the product can help you consolidate it for a single and accessible view that enables faster decision-making. You can also use Data Pipelines for transforming bulk Salesforce information without having to use third-party tools.

6. Dynamic Actions Bar for your App Page

You can now have a Dynamic Actions Bar for your app page that helps you handle all the information actions from a single bar. You can easily drag and configure the components of the bar on your app page by using the Lightning App Builder. You can also use standard and custom global actions for customizing your bar.

7. Save your Time dealing with Mass Actions in Split View

You don’t need to open a different list page for different details now. You can easily enable the split view to access multiple records at a single time. In a split view list, select the relevant items and choose an action for them in console or standard view. 

8. Connect with Customers Easily via LinkedIn with Native Sales Navigator Integration

The release has brought a great feature for sales representatives to connect with customers in more significant ways through LinkedIn Sales Navigator native integration. Sales representatives can use native components to easily access LinkedIn profiles on contact, leads, opportunity, and account pages. This further makes it easier for them to send connection requests and InMails using native Lightning Actions. 

9. Upgrade to Meeting Digest

To prepare for meetings in a better way and to help organizers address customer concerns, Salesforce added Meeting Digest with the feature that gives insights about the cases which are of the highest priority. It also notifies the meeting organizer about the outstanding customer requests. In addition to this, representatives also receive helpful reminders of follow-up meetings or sending emails after the meeting.

10. Record Access Reasons in Lightning Experience

Earlier when multiple users had access to a record, it was never clear why they were having the access and what their roles were. But with Summer ‘21, a user can see why they have access by finding it in the Record Sharing Hierarchy in Lightning Experience. 

Summary

Salesforce Summer ‘21 has brought some great features for administrators, developers, and users. All of it adds to the experience and simplicity of using the CRM platform. We highlighted some of the eye-catchy features that we couldn’t resist sharing. There’s more to it that makes Salesforce Summer ‘21 something you might look forward to.