After ruling the global industry sector with its CRM, Salesforce has now taken another big leap, entering the industry of streaming services. Salesforce has made its debut in the streaming market by launching Salesforce+, a live and on-demand content platform that aims majorly at business professionals.  Unlike Disney+ and Netflix, Salesforce's streaming platform will be a business-focused streaming platform that will only feature on-demand content aiming at what professionals want to gain industry insights and learn new and helpful skills. Salesforce+ will include original series, live event programming, podcasts, and a lot of content based on professional development. Its access is currently available through free subscriptions to the global audience. The company has no plans of charging for it as of now. Soon the streaming service will be launched as an app too. Sarah Franklin, President & CMO of Salesforce, mentioned in a press release that it took them more than 18 months to reimage the way they could excel in the digital-first world to create all-digital brand experiences.

"We're not going back, we're creating the future now. Just as brands like Disney, Netflix, and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community."

What’s Streaming on Salesforce+?

• A weekly program called "Leading Through Change", showing how business leaders dealt with the change brought about by the pandemic
• A series called "Connections" bringing together some of the most famous and innovative marketers from Levi’s, IBM, and other companies
• A program called "The Inflection Point" demonstrating the journey of CEOs from leading brands like PayPal, Coca-Cola, and Honeywell, sharing their backstories and professional influences
• A series called "Boss Talks" focusing on career advice
• A short video series called "Simply Put".