When a business plans to use a Salesforce solution, it is important to make sure that all the business requirements are met. The Salesforce platform can provide businesses the functionality they need because it is configurable as well as customizable. When the discussion is about Salesforce customization vs configuration, many businesses believe that these are the same. However, these are quite different from each other.

Salesforce Customization vs. Configuration

Salesforce Customization

• It helps develop features/functions that aren’t available as a part of the standard Salesforce solution.
• It helps the team achieve certain actions that aren’t covered with configuration and require some custom code.
• Customization allows the addition of triggers on the object to perform a few actions
• It is better to consider an expert Salesforce partner to get the customization done.
• Customization is required  for companies with a huge number of sales representatives and sales channels
• Salesforce customization can be considered complex and involves giving attention to user adoption.
• Once the configuration is done properly, then customization is used and brings fruitful results.

Salesforce Configuration

• It provides different user-defined values for empowering certain features/modules to start operating.
• Companies can consider hiring expert Salesforce administrators to help set up initial settings to get the work done within time and budget.
• Configuration can allow you to work with the admin panel to alter switches and setups in the programs.
• Salesforce configuration helps add new fields, modules, workflows, surveys, and reports by altering settings in the Salesforce pane
• Customers can get what they expect by configuring and acquiring a pre-defined application of Salesforce.

Salesforce Customization vs. Configuration: Know What your Business Needs