If you are planning for your global eCommerce expansion, you should definitely be aware of its obvious benefit: it increases your ability to discover new revenue streams and markets that help in growing your brand awareness. While it looks very tempting to enter an entirely new market, it’s quite difficult and you need to take care of a lot of aspects.
While you use Salesforce eCommerce marketing to improve your sales and productivity, it is important that you should also know the way it can contribute to expanding your eCommerce business globally.
While leveraging Salesforce to expand your eCommerce business, there are some considerations that you should always keep in mind.
Before you make a move, check if your digital and logistics capabilities can support the level of growth you expect. You need to take time for examining the geopolitical environment of the new country to make sure the conditions are suitable for your business.
Here are some points you need to work on:
These ways will help you get ready to set up and stabilize the business abroad.
The next thing you need to determine is the market opportunity, and once you’re done, work on immersing yourself in the consumers. You need to deliver a localized experience and this is something that actually goes far beyond site translation.
Here are some considerations that will be helpful for you:
The two of the most complex factors that could affect your global eCommerce expansion are payment and taxes. You have to tackle these hindrances locally considering the diversity of payment types, legislation, and preferred payment channels by customers.
Try evaluating your target market so you can understand the preferences of your customers and provide the best payment mix for your customers.
You can even consider taking the help of Salesforce Commerce Cloud which natively supports multiple payments and currency plug-ins.
Your eCommerce business deserves all the growth. Expanding your business globally is a great way to take your business across international customers. If you take every important aspect into consideration, you’ll achieve a successful expansion helping you gain more profits.
You can reach out to our customers to know how Salesforce for eCommerce can help you grow exponentially.
The e-commerce platform has completely transformed the way of shopping for people. What could be better than being able to scroll through the varieties and shop from the comfort of your home! This is the reason people are preferring online shopping more than visiting physical stores. But the increasing audience can be a trouble for online retail businesses. That’s where Salesforce Commerce Cloud comes to the rescue.
More and more brick-and-mortar retailers are trying to digitize their business to streamline customer query management, collect customer data, and build strategies to improve sales. Using Salesforce can simplify it all, giving businesses the ease to streamline and handle data online.
For an online retail business, there are many objectives other than just to increase sales. Salesforce helps them through different features than Commerce Cloud offers such as-
These are just a few of the features that Commerce Cloud offers. The product has got everything that a growing e-commerce business needs to increase its productivity and sales.
Using Commerce Cloud can open many doors of opportunities for online or e-commerce businesses. Some of the major benefits of implementing it are mentioned below.
With changing market trends and demands, it can certainly be difficult for e-commerce companies to plan their future strategies. But with Salesforce, they can leverage Artificial Intelligence through Einstein to identify changing customers’ needs and suggest suitable product requirements.
Using Einstein Analytics would help companies to evaluate customer buying trends and save time to manually evaluate data and create strategies.
Buyers these days are hard to impress. With multiple options of e-commerce businesses, it can be difficult to please customers. That’s where online retail businesses have to connect with customers through multiple touchpoints. This approach increases the chances of conversion for businesses and helps them to gain the attention of customers towards the products and services through multiple channels. It helps to boost customer engagement for e-commerce businesses.
Statistics mention that almost 79% of mobile phone users prefer making an online purchase and this is the reason no e-commerce business can afford to lose its mobile audience. Retailers that are not selling on mobile phones can end up losing a large ratio of customers. Using Salesforce Commerce Cloud can enable mobile-responsive capabilities to deliver a seamless shopping experience to its customers.
With rapid digitization, more and more businesses are shifting their sales to the online platform. But with increasing competition, it has become more important than ever to try to adopt strategies that could help with gaining more customer attention and increase conversion. Implementing Salesforce Commerce Cloud can be your way to improve online sales and stay ahead of your competitors.
Talk to our certified experts to uncover what Salesforce product can boost your business workflows.
Last year, Dreamforce conducted an all-virtual event, bringing the Salesforce community together despite the difficult pandemic situation. This year Dreamforce 2021 came not just virtually, but as a hybrid in-person/digital conference, with all its events streaming on Salesforce+, the new streaming services by Salesforce.
Dreamforce 2021 kicked off with the keynote speech by Mark Benioff, CEO of Salesforce, and Bret Taylor, COO of Salesforce. The event was started with a lot of enthusiasm, inspirational stories, musical guests, and a powerful discussion on how we can create more inclusive workplaces to deliver engaging customer experiences.
Benioff introduced everyone to the idea of Trusted Enterprise, presenting the responsibility each organization has towards its customers, employees, and the world at large, making it important to respond to the crisis of COVID-19 in a responsible way.
Salesforce wants to help companies find the solution to problems related to the pandemic, a struggling workforce, environmental sustainability, or inequality around sexual orientation or gender. Benioff mentioned the importance of digital headquarters with the recent Salesforce acquisition of Slack, which will be the building block of setting up a Trusted Enterprise.
Also, with Dreamforce 2021, a new Health Cloud 2.0 is introduced for the safety of everyone in the surrounding community with the Dreampass, enabling safety protocols against COVID-19 for in-person attendees.
Day 1 of the event continued with Bret Taylor sharing client stories about how companies are using Salesforce to make a change. The story of IBM was spotlighted, showing how the company is using Slack to migrate 350,000 employees from office to work from home setups. It was followed by the story of Mercedes-Benz building a customer-centric marketing experience with Customer 360 to gain more attention on their new range of electric vehicles.
Day 2 of Dreamforce 2021 started with a conversation between Soledad O’Brien and Salesforce Co-founder and CTO, Parker Harris. The conversation focused on the insights related to Salesforce’s past and future.
Moving forward, Accenture took over the main stage with Bryan Beruman and John Carney talking about the state of B2B sales and the changes observed with the pandemic. Carney shared the story of John Patterson of NCR related to the growth of B2B sales in the 20th century with all his principles. But all of that is changed now. With buyers changing and sellers increasing the need to respond, Carney mentioned the current B2B market as the “the new new.”
Dreamforce 2021 majorly focused on social justice and racial equality. In this context, Soledad O’Brien introduced 3 female Trailblazers black leaders: the award-winner Minda Harts, San Francisco Mayor London Breed, and the award-winner journalist Elaine Welteroth. They talked about the meaning of black excellence and how this state of mind is opening new doors to opportunities for black people to thrive in their community.
With the effort of tackling COVID-19, LaShonda Anderson-Williams, SVP of Healthcare and Life Science at Salesforce, talked about how technology is contributing to improving global health. It was mentioned that the world needs connected health for which a platform is required that would integrate providers, payers, pharma, MedTech, and public health organizations. The idea of a connected health ecosystem is to deliver a modern health experience. The emphasis would be on personalization to provide people with safe and accurate treatments.
Day 3 kicked off with Stewart Butterfield, CEO & Co-Founder of Slack, and Jennifer Tejada, Chairperson & CEO of PagerDuty, discussing how today’s leaders are driving more flexible, inclusive, productive cultures. Slack, in partnership with Salesforce, is enabling companies to connect with their teams easily in the work-from-home culture, maintaining one digital source of truth. Jennifer talked about Slack not only as a way to connect with her employees but also to democratize and flatten the overall organization.
Sustainable future and sustainability have been the trending topics during Dreamforce 2021 event. Salesforce utilized 100% renewable energy and achieved net zero emissions across its value chain, and purchasing carbon offsets when either of them was not a possible approach. Salesforce also scaled up its Sustainability Cloud to support better collaboration with suppliers while achieving industry-specific climate action plans.
Moving forwards, Rob Garf, VP & GM of Retail at Salesforce, talked about how people have switched to e-commerce during the last year. With customers at the center of businesses, retailers need to accelerate digital transformation to successfully meet the highly increasing demands. Salesforce Customer 360 helps to reduce friction across multiple channels, allowing retailers to analyze customers. Rob also gave an introduction on a Slack-First Customer 360 for retail demo in action.
And that’s it, folks! Dreamforce 2021 came to an end with amazing sessions, a fun-filled celebration, with many more advancements to help organizations grow digitally.
For any e-commerce service, one thing that is the most important is its customers. Thus, they need to have an end-to-end platform that would keep the business connected to customers. This is where they need a customer engagement platform for e-commerce success. In other words, they need a connected customer platform that will help them deliver exceptional services and experienced to customers.
For e-commerce companies using Salesforce, connecting the platform with B2B e-commerce infrastructure will help the sales to go through roof. The connected platform will:
Companies that evaluate new e-commerce solutions and applications emphasize too much on individual functions and features of the e-commerce application. Because of this, they miss emphasizing how much their e-commerce platform is connected to all the other customer touchpoints.
Meeting the functional requirements for B2C or B2B commerce is not nearly enough to deliver an exceptional customer experience. To achieve great customer engagement, make sure that all channels are connected and working well. Salesforce integration can connect your CRM with your e-commerce application to track every insight and connect with customers through different channels.
A study shows that 69% of customers look for a connected experience when indulging with a company. Although omnichannel behavior can make it difficult to deliver a connected experience, customers always expect that at least the representatives reaching them out through different channels should have the same information.
So before you start using a customer engagement platform for e-commerce success, here are some considerations that will help you deliver on customer expectations.
Customers prefer companies that use technologies to bring new ways to reach out to them. This is the reason organizations should start looking for platforms for exceptional data integration. They need a platform that could help maintain the same customer record in services as in e-commerce. This will help in streamlining business processes with a single source of data.
When it is about building trust with customers, there are several factors you need to work on:
Make sure that all the channels of customer engagement should be actively available and secure at all times. Studies show that almost 54% of customers say that it has become harder to trust brands. It also shows that 73% say that trust has become a more important factor than ever.
Evolution is necessary for the customer engagement ecosystem. You need to make sure that your platform is optimized to run the release cycles automatically. It will save your team from manually checking and updating the changes.
A connected platform for e-commerce uses common tools throughout the different touchpoints. So, it will require minimal or no effort to reflect those changes onto the system. This makes the platform agile and scalable.
Customers might not ask any company directly, but they are always concerned about connecting only with companies with a plan to grow. Make sure you keep working on the continuous growth of the business with hiring and training processes.
You can hire a Salesforce consulting partner to educate the people inside your organization. It will help to maximize the use of CRM for better e-commerce results.
Customer-centricity is the key to business growth. For an e-commerce business, it is important to stay updated with customer insights and behavior changes. Connecting Salesforce with your e-commerce solution will provide a unified view and single source of truth to all representatives in different departments.
Get in touch with our certified Salesforce experts to discuss your business expectations and learn how we can help your e-commerce business grow.
