Sales are all about understanding your customer. So it is important to know them before you can actually start conversing with them. The key to understanding them is data, which includes everything from their experience with your business to their relationship networks. And that’s something that forms the base for relationship intelligence.
Managing a relationships network isn’t a new concept, but these days it goes by a new name: “relationship intelligence.” It is fair to call it intelligence, considering how far our abilities have reached to capture, analyze, and use the data.
Such tools can help amplify the impact of everything you do by bringing data they find into the CRM. This ultimately enables the entire sales team to access this information whenever required.
AI-powered relationship intelligence tools provide incredible value for your business in the following manner:
Do you know? Salespeople actually spend less than 36% of their time actually selling. Why? Because they need to research prospects and accounts before they start selling.
They have to research to know if the prospect influences decisions. They have to identify if they share any contacts with the prospect. They have to learn about what problem their prospects are facing and which of their product or service solves that problem.
All of this research takes up a lot of time. Salespeople have to dig through customer relationship management systems (CRMs), news articles, Google, LinkedIn, documents, productivity apps, and other data sources to get all the needed data.
Any successful sales organization would know that relationship intelligence is the secret to reaching key decision-makers while saving all the time and effort. It helps keep all the data in their CRM, enabling the whole organization to access it from anywhere and anytime.
Many businesses are even using artificial intelligence (AI) along with relationship intelligence. It enables a lot of features like:
When focusing on relationships, the solution you need to learn about is Salesforce’s Einstein Relationship Insights (ERI) as it delivers on all the requirements. In fact, it goes beyond it:
Companies that use relationship intelligence would understand how it represents a new generation of customer data collection and use it efficiently. If you know to harness this power, you’ll uncover the key to driving sales and business growth.
Reach out to our Salesforce consulting service and we’ll help you unlock new network opportunities and grow with your customers.
The demand for private equity organizations for asset management has increased a lot over the years. There is a massive increase of assets to be managed and operation transformation with new emerging business models in the industry. And to manage the complex operations for asset management, there are many capabilities for private equity in Salesforce, which makes it easier for agents to manage work and information.
Salesforce has become a preferred choice of CRM for private equity companies when it comes to asset management. It is great for fund managers to streamline fundraising, manage portfolios, and achieve a competitive edge in the market. Customizing Salesforce according to your business needs could prove to be a helpful fund and asset management platform for your company.
Forward-thinking firms these days know the benefits of implementing Salesforce within their organization. In the same way, private equity companies are also choosing Salesforce to power their tech stack and improve operations. We have listed some ways using Salesforce can help with fund and asset management.
For a private equity firm, data is the biggest asset. But agents in such firms should know how to make the best use of customer data available. With Salesforce, it’s easier to harness data and derive insights and intelligence out of it.
Salesforce is powered with AI to obtain actionable intelligence from data, which can be used to get insights to optimize and automate processes.
For private equity firms, it is important to bring in potential clients who could increase business for the company. Salesforce helps them create a smooth and quick onboarding process for investors, automating processes like documentation, KYC approval, and other formalities.
Agents in private equity firms can use Salesforce for its excellent case management features like automatic service request routing, email to case, and live chat support. Using Salesforce can simplify managing cases from emails and record them centrally. It also provides alerts as triggers to make sure cases are resolved within a specific timeline.
Salesforce provides private equity employees with a complete view of their operations and processes managed within the firm. With all the information available in a single view, it becomes easier to create custom reports and dashboards for a combined view of investors, operations, and portfolios.
With a lot of workload and potential clients, it can be difficult to manage lead generation for private equity companies. Salesforce allows managing the complete process making it easier to handle and track end-to-end conversion, from inquiry to deals.
For the growing and evolving need for funds and asset management in private equity firms, there is a dire need to implement a customized CRM solution. Salesforce implementation is a way to bring all customer data in a private equity firm together, speeding up the process of inquiry and lead generation.
Implement Salesforce within your private equity firm with the help of certified Salesforce professionals at 360 Degree Cloud. Contact us to learn more about Salesforce, so we can help you better.
With healthcare professionals adopting the right technology, a dramatic improvement in the care management approaches has been witnessed over time. From elevating the patient experience to analyzing the health records and making the right decisions, there’s a lot involved in the healthcare sector. Thankfully Salesforce Health Cloud finds itself capable of meeting these challenges. The Health Cloud is only among an increasing number of platforms that support a more engaged and tech-savvy patient base. Per Salesforce, 71 percent of millennials want to engage, control, and manage their healthcare actively. The Salesforce Health Cloud exceptionally satisfies these requirements.
Salesforce introduced Health Cloud as a patient engagement platform or ‘Healthcare CRM’ that connects to a treatment or Hospital chain’s existing IT system. Its capabilities incorporate doctor-patient relationships while offering record management services. The Health Cloud supports one-to-one relationship management through a patient profile, integrating information from multiple data sources, including medical devices and electronic medical records (EMRs). The primary benefit of Health Cloud is to improve visibility into the entire healthcare journey and systematize interventions.
With Salesforce Health Cloud, the way the medical data gets handled transforms completely. Here’s a look at how it helps medical establishments turn a corner.
#1 It unlocks operational efficiencies for busy medical staff from a unified platform
By enabling all stakeholders with access to critical data, enabling real-time collaboration and proactive engagement, the Health Cloud allows healthcare professionals to improve efficiencies to drive better outcomes. It allows care-teams to access the latest patient information and upcoming tasks, encouraging better adherence to care pathways. Similarly, pharmaceutical providers can drive awareness of patient support programs and track marketing and sales activity with the Health Cloud, which offers them an integrated view of all patients and provider interactions with them.
#2 Hospitals, labs, care facilities can consolidate progress across existing systems
With Salesforce Health Cloud, there’s no need to start again from scratch or undertake a massive effort to connect siloed systems and data. It layers on top of your existing systems and software applications and easily integrates with your current data. Health Cloud supports quick integration with electronic health records and claims management software, giving the team a comprehensive view of the healthcare journey of patients. It provides teams with a single view, eliminating the need to toggle among various systems and screens to find information about each patient.
#3 Treatment chains can deliver personalized care more productively
Salesforce Health Cloud pushes forward AI-enabled personalization for digital healthcare. After adding third-party data to the existing data in CRM, you can choose from several different use cases depending on your services. AI is used to surface the training resources for staff and helps in anticipating issues based on patient history. AI features supported by Health Cloud also use predictive analytics to identify at-risk populations and recommend next-best actions for greater engagement and timely intervention.
#4 Wellness & Therapy Clinics can capture preferences to build relationships & engagement at scale
Circling back to its core role as a CRM platform, the Health Cloud efficiently captures communication through a myriad of preferred channels – including live chat, phone, mobile apps, emails, and online forums. This helps the services to proactively engage with healthcare consumers, knowing the right time and the right way to establish contact. This CRM helps gather the data about the consumers, which can be further segmented to create contextualized engagements. This way healthcare practices and professionals have everything they need to stick to a consumer-centric approach right in front of them.
Although in-house legacy systems have been the heart of patient information for a long time, realizing they may not be the most efficient way to organize patient information opens up patients to novel tracks for care and prevention. Going forward, unoccluded and centralized patient data will be key to greatly simplify treatment planning, as treatments themselves become increasingly data-centric and even overlap with patient data to lead advances in treatment methodology.
Medical devices are unique products in the sense that manufacturing them involves a challenging development life cycle. The end products must be completely tested and approved before they can be brought out for sale. In contrast, the demand for medical devices has increased to more than the current manufacturing output put together can keep up with, making the industry highly competitive. The ongoing competition among medical device manufacturers has brought into collective attention the need for medical device marketing for OEMs to stand apart from a growing number of peers.
The medical device market is increasing tremendously, with new rivals pipping others frequently. Even Apple, putting its hat into the ring at 2020’s WWDC unveiled a blood-oxygen sensor and visualizations of health metrics for the Apple Watch. Reports by EvaluateMedTech state that the market for clinical and health technology is expected to reach $522 billion by 2022. This is where the companies have realized the need for medical device marketing to remain in the game, ensuring that their brand remains top-of-mind.
However, with many competing priorities, companies with their hands in this business have a host of other considerations to worry about, such as regulations and compliance, monetization, services, life-cycle management, and support. This makes them look toward Salesforce, which is such a big draw for them, as well as an instant match with all its mature cloud products for the considerations just enumerated.
Typically, medical device manufacturers have location and asset data stored over different silos within the organization. These silos range from contacts of the clients and suppliers to various order-related documents. These disparate systems, like any other, increase the workload for executives with redundant busywork. As history shows us, adopting Salesforce greatly simplifies this.
Here’re a few roles you could expect compliant Salesforce Clouds like the Health Cloud to fill immediately for emerging medical devices & their OEMs.
Medical device companies are now looking to consolidate lead data tied up in different places and centralize with data management offered by Salesforce. So when a form submission is a sales inquiry for an upcoming, routing a request to a salesperson via Salesforce allows salespeople to manage all of their leads in one place alongside their conversion status.
The format of a medical device company’s sales quotes can range from a simple one-pager to a multi-page document with paragraphs of descriptive text. The quote may include images and are usually rules-based as different companies approach quoting differently. Salesforce’s extensive customizability and configurability for custom quotes according to the identified quoting requirements.
The customers of a medical device company can have a variety of requirements ranging from training to logistics to resolving device issues through remote diagnostics. For OEMs, it’s important to address all these different requests for post-sales support to deliver excellent customer service. Synchronizing and Managing them all at once can get complicated quickly. Salesforce can help address not only these customer support issues but also reduce time to closure. Salesforce offers an additional layer of support with Einstein Bots to automate routine interactive tasks or field frequently asked questions quickly.
After closing on a support case, it’s always advisable to get feedback to gauge satisfaction. Feedback also captures insight into their processes and identifies areas of value-addition. Salesforce surveys sent immediately after a support case is closed are a great way to record customer sentiment. Metrics from these surveys could be later fed into performance reviews.
Salesforce, being the fully-customizable platform that it is, lets you extend it for addressing the needs specific to your medical device company. By analyzing and prioritizing the business requirements of your company, you can determine the level of required capability extensions. As devices engulf more features and IoT capabilities, and as successful OEMs expand into more core businesses, Salesforce can scale with them every step of the way.
As a medical device manufacturer, you need a robust CRM implementation that won’t bottleneck you on your trajectory to expansion. A tailored Salesforce instance could give you capabilities to run your marketing campaigns smoothly while working on necessary innovation and enhancements continually.
Einstein Analytics(EA) has led the business world’s analytics since the acquisition of Tableau. Tableau has made the official statement of combining with Salesforce Einstein Analytics arm, and this new offering will be known as “Tableau CRM”. EA has always provided actionable insights into the native CRM user experience as well as offered best-in-class CRM integration. But it doesn’t end here Salesforce always leaves its users amazed and excited with new features that add to ease and convenience. This year Salesforce continues to follow the same trend by adding some attractive capabilities to Einstein Analytics through its Winter ‘21 release. Let’s take a deeper dive into everything that we can see as Einstein Analytics goes to the next level.
If you’re unsure of exactly how you should start using Einstein Discovery, Winter ‘21 simplifies that for you. Whenever you start with a new story, you can choose one of the new Einstein Discovery ‘fast start templates’. Einstein Discovery then builds the training dataset while accommodating best practices. This will create the iteration of an Einstein Discovery story. Even more, with ‘Scheduled Model Refresh’ features, you can easily automate some of the manual steps required to update your Einstein Discovery Predictive models. It helps set the frequency of retraining your Einstein Discovery deployed model retraining. You’ll get a refreshed story in the form of a new story version as well as a newly deployed model version.
Realizing Customer 360’s true potential, Salesforce partnered with Snowflake earlier this year. That means, if your business uses Snowflake, EA can help you to unlock and operationalize insights on all the data that lives in the ‘business-user’ workflow. But the most exciting of all, is the Einstein Analytics ‘Direct’ for Snowflake that will be generally available with Winter ‘21. The Winter ‘21 release now lets you run explorations on your data in the Snowflake Data Platform without the grunt work and redundant storage of loading the data into Salesforce. You can now, unlock your Salesforce data with the new Snowflake connectors and write your Salesforce objects directly with SyncOut for Snowflake. You could also use the Output Connector for Snowflake to write any output for a recipe. Bringing data into EA is the best means for deeper integration of data, but with Snowflake Direct, user can also expect to see several other advantages like:
The release is set to bring with it the ‘Revenue Operations Analytics’ app that should allow the sales teams to get their hands on the much-needed performance insights for building stronger pipelines, generating more revenue, and improving forecast accuracy. The app delivers forecasting analytics with better user experience, better pipeline visibility, and easier deal inspection & forecasting with the use of predictive analytics. This will ultimately enrich insights into sales performance. To improve the sales further, users will also be able to predict and alleviate client churn and forecast the likelihood of growing account assets with the Wealth Management Analytics dashboard and Einstein Discovery stories.
A long awaited upgrade, users should finally be able to freeze table columns and collapse grouped columns. This means you finally won’t be limited to just having a compare table’s group columns locked in place. Also, you can get a quick view of data rolled up to parent fields in grouped columns with the ‘expand and ‘collapse layout’ option for compare tables. To further simplify and enable greater flexibility for app-building, the release will bring the new ‘Actions’ menu to the explorer to set how one-click actions behave on a table’s dataset fields in lenses and dashboards. You can choose to view all available one-click actions when you click ‘records’ in any column.
Users will now be able to track metrics across multiple dashboards and monitor changes over time with ‘Watchlist’, generally available in your Salesforce org. This means you won’t have to hunt and load pages of the charts, tables, metrics that you routinely consult. Instead, you could choose to receive everything as scheduled email updates by simply subscribing to lenses and dashboard widgets.
Salesforce is taking steps to further expand SAQL functionality to cover custom fiscal year support (generally available now in Einstein Analytics), multi-valued field-to-string conversions functionality, and other additional math, string, and date functions trigonometry and ASCII conversion functions in SAQL queries.
Einstein Analytics has brought business-users closer than ever to insights as data-driven decisions permeate, and in many cases, become processes. But the best performance only comes with regular planned updates and reducing legacy – and that can be hard to follow through. Luckily, with us around, expert help is always at hand. Get help for post-release updates, detect and resolve anomalies and sources of incompatibility , and find out what enhancements make sense for your systems & processes
Businesses across segments adopt Salesforce solutions as a way to increase work efficiency and productivity. But when the stakes are tied to returns, optimizing a platform that operates on mission-critical data is best left to experts. Whether you’re starting from square one or need to customize your existing Salesforce platform, your very first step should be getting a trusted, knowledgeable Salesforce consulting partner to weigh in.
For maxing out returns from the Salesforce implementation platform, Salesforce customizations should match company goals and requirements. And to get the best customizations that truly add-value, you’ll need to find the service of the best Salesforce Consultant. Companies looking to attain rapid growth and improve their customer satisfaction level surely need Salesforce consultant services to revitalize their relationships with customers across all channels.
While looking for a Salesforce consultant, it’s common to expect to find someone who can provide your business with Salesforce customization to reap out the best results from your Salesforce setup. With numerous Salesforce consulting services, it can certainly be difficult to choose just one for your business. There’s a pile of to-do things that fall in the lap of the consultants, and you need to find the one that can handle it all efficiently. To make the right choice of Salesforce consulting partner, here are some things you must consider:
1. Check for Salesforce certifications
The Salesforce certifications are proof of the credibility of Salesforce consulting services. The right service should have several certifications to help companies in many capacities. There are over 30 Salesforce certifications, but your partner doesn’t necessarily need all of them. It ultimately depends on your business needs and your expectations from the consulting service.
2. Look for an expert, not an order-taker
Order-takers are simply the developers who would do as you’ll tell them. But an expert Salesforce consulting service knows better and will ask probing questions till they understand your business and your expectations. They’ve seen hundreds of projects like yours before and know what the pre-conditions for success are. They’ve developed a process they can walk you through. Always look for such expertise when you choose your Salesforce consultant.
3. Ask for the onboarding process
A good Salesforce consulting partner should be able to lay out a clear process for you from beginning to end. They should have a well-defined process that covers each step. The consultant you pick should be able to understand your business process thoroughly and transparently present the complete process to be followed while adopting Salesforce.
4. Beware of data migration costs
Don’t underestimate the value and the difficulty of bringing your legacy data into Salesforce. Salesforce might not be hard but dealing with all the data is. Moreover, even after Salesforce implementation and data migration, there’s much more maintenance work to continue. So, spilling over your entire budget over data migration may not be a wise decision. You should always interrogate the consulting service about the data migration costs involved before making the final decision.
5. Go through previous projects and case studies
You wouldn’t want any newbies or unsupervised developers near critical projects. Be a smart buyer, and keep an eye out for previous successful projects of the Salesforce consulting service you wish to choose. That’s how you’ll get an idea about the kind of work they’ve done and what you can expect from them.
Finding a Salesforce consultant isn’t something you’ll do over and over. Look for a service that can be trusted and can stay with you for the long haul. If you’re going for a deep, extensive implementation, you need to find a partner that has experience and proven success with similar commitments, prioritized support, and a key-account management program as you consider future improvements.
Undoubtedly, Salesforce is the greatest CRM of all times providing people with some incredible results every time so that they are obliged enough to use it over and over again. People have been going crazy over the derived results for years now, and they just cannot get enough of it. There are various obvious reasons why the majority of business enterprises are making the use of the same in the fullest manner possible. Also, we are very well aware of the fact that Salesforce CRM never misses an opportunity to please its customers with the incorporation of latest trends and technologies.
Talking specifically about the process of Salesforce Automation, we can define it as the process where we make appropriate use of Artificial intelligence to automate the crucial business processes that help us to save our time and money simultaneously. It allows you to minimize your activity of hiring more staff for handling such processes, which can ultimately be concluded as ‘focusing more on smart work, rather than hard work’! Utilizing the latest technologies present in this highly competitive market allows you to get better results along with great optimization.
In order to decrease your time consumption and make the most out of your investment, there is a high need for Salesforce Automation (SFA).
1) Managing your Sales Processes-
Using conventional methods to manage your sales pipeline might not work now, you need to work using the latest CRM tools to handle such crucial business processes.
2) Handling Orders-
Automation by Salesforce allows you to manage your orders in a well-organized manner. You would not need to worry about the calculative things then because artificial intelligence will take care of the same.
3) Tracking Opportunities and Competitors-
Salesforce Automation also helps you to track the right opportunities so that you can make the most out of them in the desired time. Also, knowing your competitors well enough only in the beginning helps you to tackle competitive situations accordingly.
4) Up-selling and Cross-selling-
The process of Salesforce Automation also enables you to make more business and hence, generating more revenue on a more frequent basis as usual. Up-selling and cross-selling your products and services can undoubtedly, bring good money to your business.
So, the above-mentioned were a few features that can be maintained well by using the automated processes managed by Salesforce Automation (SFA) like a pro. Have not opted for Salesforce CRM yet? It is never too late to make the right decisions. We are here to help you out. 360 Degree Cloud is a Salesforce Registered Consulting and ISV partner providing almost all kinds of services related to Salesforce. Being in this business for more than 7 years have made us even stronger when it comes to keeping customers’ satisfaction is our top priority. Connect with our team of Salesforce experts now and get started today!
