Senior enrollment management officers in educational institutions and universities often face many challenges to drive institutional and student success. Admission and enrollment time can be the trickiest time with a lot of workload and complex processes to filter applications. That’s where they need a way to optimize the student enrollment process to speed up admission.
Online learning options, shifting demographics, and many other pressures are responsible for institutions to need for a long-term vision for enrollment. They need a platform that could cut down the complexities involved in the enrollment process. That’s something Salesforce for higher education institutions can help them with.
It is important that an institution should be aware of its key enrollment indicators that could help them realize its strategic plan and vision for success.
Let’s have a look at the steps that can be followed to optimize the student enrollment process to speed up the operation.
Enrollment cohorts are the audiences or types of students that are currently studying in a particular institution or university. It even includes the new ones that an institution may seek to enroll in the coming session.
There is no one-size-fits-all concept when it comes to enrollment cohort. What you need is to define the student type that could help filter applications quicker.
Salesforce allows you with discrete segmentation to filter the applications on the basis of the student type. Also, note that the fewest number of cohorts is best for an institution. Having too many cohorts might lead to diffusing strategies and a lot of confusion in the filtered results.
The next step for you is to collect data across the student lifecycle for all the identified cohorts.
You have to bring in all the data together with related to each student’s journey. Salesforce for education helps connect different departments in the institution together, bringing all student information together, whether it is any previous query, student education history, grades, fee status, etc.
After you have all your data together, you need custom objects to create an enrollment model that your Salesforce will follow.
Get your Salesforce to filter the selected applicants on the basis of the model you have fixed. You can filter it on the basis of grade, any previous educational qualification, or any other factor.
Whether you want to optimize the student enrollment process or start with online classes, Salesforce Education Cloud is your way to get all the information centralized for students and staff.
There’s a lot that Salesforce can help your educational institution with. You just need the right team to guide you and implement the needed solution. Get in touch to know our services for Salesforce for education.
With the world going tech-savvy, higher ed institutions need to embrace technologies just as success-driven organizations. However, many institutions still fail to live up to the expectations and lag in understanding and engaging the needs of the students. Salesforce for higher education is just the right answer for those institutions.
Salesforce Education Cloud is an end-to-end solution to allow a higher ed institution to connect with its constituents in new digital ways using social, mobile, and cloud technologies. Salesforce Education Cloud is for the social and mobile era. With its approach of Connected Campus, it places students at the center of everything you do. It ultimately helps in achieving breakthrough performance across the student lifecycle. We have listed various ways in which the Education Cloud is transforming the working of higher education institutions.
This Salesforce cloud solution is a reliable way for the institutions to connect with prospective students looking for a well-suited university. It allows them to leverage data of various applicants and maintain it at a single location for easy access. This data further helps institutions to build brand awareness and campaigns for attracting students to the relevant courses. This makes the marketing and admission process so smooth for higher education institutions.
Virtual learning has made it important to stay connected to students, irrespective of their different locations. Students everywhere have different channel preferences and use multiple devices. But it is not a reason to stop their learning and creativity. Education Cloud allows learning with these new virtual avenues. It helps in crafting the ultimate 1:1 student experience by allowing to plan and optimize student interactions. This further helps in delivering personalized content across all channels and measuring the impact.
Education Cloud helps the institutions to manage a single, unified view of every interaction with prospects, students, alumni, donors, and affiliates. It also provides the ease to maintain a single and unified view of all the stakeholders using mobile, social, and cloud technologies. This has made it easier to connect all information, from everybody, from every point of contact. It simply enables institutions to make smarter decisions.
In recent situations, education has gone beyond the walls of the classrooms. This has made staying connected to the students has become necessary more than ever. Salesforce helps connecting every touchpoint that could keep the faculty of the higher ed institutions connected to the student journey.
At the very foundation of Salesforce Education Cloud lies the Education Data Architecture (EDA). It allows the usage of standard objects that can be used to manage student relationships, co-curricular, and more. The institutions can customize EDA according to their specific requirements. To make it simplers, EDA provides drag and drop functionality to create custom fields, objects, modules, etc. EDA can be tailored as per the needs of users through AppEchange, and it also updates itself on a weekly and biweekly basis.
Salesforce Education Cloud brings another provision of SAL (Salesforce Advisor Link) solution. It is one of the significant benefits of Education Cloud as it allows students to seek advice on career-related queries. It helps students set up appointments with advisors via mobile, which integrates easily with the advisors’ calendar. Along with this, Salesforce also integrates office management software that manages appointments and walk-ins.
As an innovative platform, the Salesforce Education Cloud is equally beneficial to institutions, students, and alumni alike. With a robust education data architecture and connected campus architecture, this powerful platform stands tall among all other available education CRM systems. With the help of an expert Salesforce consultancy service, your higher education institution can get all the functionalities discussed above. This will smoothen up the process to deliver education while staying connected to the students.
