Sales are all about understanding your customer. So it is important to know them before you can actually start conversing with them. The key to understanding them is data, which includes everything from their experience with your business to their relationship networks. And that’s something that forms the base for relationship intelligence.
Managing a relationships network isn’t a new concept, but these days it goes by a new name: “relationship intelligence.” It is fair to call it intelligence, considering how far our abilities have reached to capture, analyze, and use the data.
Such tools can help amplify the impact of everything you do by bringing data they find into the CRM. This ultimately enables the entire sales team to access this information whenever required.
AI-powered relationship intelligence tools provide incredible value for your business in the following manner:
Do you know? Salespeople actually spend less than 36% of their time actually selling. Why? Because they need to research prospects and accounts before they start selling.
They have to research to know if the prospect influences decisions. They have to identify if they share any contacts with the prospect. They have to learn about what problem their prospects are facing and which of their product or service solves that problem.
All of this research takes up a lot of time. Salespeople have to dig through customer relationship management systems (CRMs), news articles, Google, LinkedIn, documents, productivity apps, and other data sources to get all the needed data.
Any successful sales organization would know that relationship intelligence is the secret to reaching key decision-makers while saving all the time and effort. It helps keep all the data in their CRM, enabling the whole organization to access it from anywhere and anytime.
Many businesses are even using artificial intelligence (AI) along with relationship intelligence. It enables a lot of features like:
When focusing on relationships, the solution you need to learn about is Salesforce’s Einstein Relationship Insights (ERI) as it delivers on all the requirements. In fact, it goes beyond it:
Companies that use relationship intelligence would understand how it represents a new generation of customer data collection and use it efficiently. If you know to harness this power, you’ll uncover the key to driving sales and business growth.
Reach out to our Salesforce consulting service and we’ll help you unlock new network opportunities and grow with your customers.
These are the times when a user decides to visit your e-commerce website, his journey starts right there. What’s next is your job to make sure that visitor turns into a customer. And that will depend on the way you’ll plan the marketing strategy of your eCommerce business.
An eCommerce business has a lot to handle, from maintaining product catalogs to segmenting personalized product recommendations for customers, Salesforce can help you do it all. There are numerous Salesforce features that can entirely transform the way marketers have been handling their eCommerce marketing campaigns.
The tech-savvy customers these days know everything. You can’t trick them to buy from you. That’s where marketers need to be smart enough to offer them just the right product or service.
We have filtered some of the top Salesforce features that the marketers of eCommerce companies can access to take their results off the charts.
You can prefer constructing journeys consisting of SMS messaging, email, or any other channels to reach out to your audience. The use cases for these multi-channel messaging can be:
In the midst of all the noise on social media, targeted ads can help you gain the attention of your audience. Salesforce Marketing Cloud can help you run targeted ads to reach people out with personalized content and services.
What’s the one thing customers hate? The answer is waiting. That’s one reason e-commerce businesses are becoming popular- no waiting in long queues or traffic. So, make sure that you won’t make your customers wait for the service too. You can automate responses by customer service agents using Salesforce Einstein bots to provide your customers with immediate assistance. Salesforce provides these state-of-the-art Artificial Intelligence-based technologies to boost your customer service, avoiding customer churn due to waiting.
Artificial Intelligence-powered Einstein Vision is an incredible way to gain insight on your customers that might have been impossible otherwise. For an e-commerce business, it is important to learn about customers so you can reach out to them with offers and products that relate to their shopping interests and behavior.
Einstein Vision will help you understand your customers on a whole new level, which will even serve you while creating targeted ads.
How your revenue in the next quarter is going to depend on how well you run your marketing campaigns now. Salesforce has got everything a marketer would need to run advanced campaigns with personalized and targeted ads.
You just need the right team on board to help you access all these features that could transform your marketing. Contact us for a Salesforce consultation and learn how we can help you with the transformation.
No matter how big your database is, if you’re unable to utilize its potential, it makes no difference to your business. And this is where most companies lack due to the inability to explore their data. A large chunk of data stored by the firms is in unstructured data format. Consequently, it takes up enormous time, effort, and resources to bring unstructured data into a standardized form. That’s where you can use Einstein Analytics to sort it all.
Unorganized data urges the right method and analytics to derive meaningful insights and reap data benefits. But fortunately, Salesforce users are far from such inconvenience due to Einstein Analytics which enables intelligent search, discovery, and analytics.
Salesforce Einstein Analytics is a cloud-based analytical tool that helps with predictive analysis through reports and dashboards. Not only does the tool help you to gain quick insights into data, but it also keeps you posted about activities taking place in the organization. This analytic app empowers CRM users to make the most complex decisions, unveiling the latent potential of data.
Further, enhancing the capabilities of Einstein Analytics, AI-powered Einstein Discovery lets business users detect and understand relevant patterns based on data available. Most importantly, it delivers smart explanations for the identified patterns in easy-to-understand languages.
So there’s no additional need for building data models to analyze patterns.
Big enterprise databases usually create problems when it comes to extracting valuable information, but not with Wave Analytics. It was a cloud-based tool that helped users to build reports and dashboards regardless of the size of the database.
Edgespring- an analytics cloud company was acquired by Salesforce in 2013. A year after at Dreamforce 2014, people came to know Edgespring as Wave Analytics, and later the name changed to Salesforce Einstein Analytics, which we have now.
For a better understanding of Einstein Analytics, let’s check out its various components.
Analytics collects and organizes your data into four components which are as follows:
App
You can treat an app as a folder, just like you’d use the Private Reports folder in Salesforce, you can use My Private App in Einstein Analytics to store dashboards, lens, etc. Each user has their own app, and it can be shared with different levels of access based on roles, groups, etc.
Dashboard
The dashboard lets users analyze and explore widgets. Users can simply monitor the key metrics of a business. Also, the dashboard permits the addition of interactive charts to squeeze out the information in an easy-to-read format.
Lens
A lens is quite similar to the Salesforce report and provides a view of data in datasets. Using a lens, users can view data in graphical form. Without any restriction, a lens can be saved and shared independently with users.
Dataflow
A dataflow is a set of instructions to transform the data as per your dashboard needs. It helps you to specify what data to extract from Salesforce objects or datasets, how to transform the datasets, and which datasets to make available for querying. In simple words, dataflow helps you with datasets for the dashboard.
Data and analytics have become fundamental components for delivering enterprise value. Thus, to enhance a company’s ability to grow faster, an analytical approach is a prerequisite to making any informed decisions. By 2022, 90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency.
Further, by the end of 2024, 75% of enterprises will shift from piloting to operationalizing AI, driving a 5X increase in streaming data and analytics infrastructures.
Source: Gartner projections
Without a doubt, data and analytics have been accelerants to digitization and transformation. The emergence of Salesforce Einstein Analytics has not driven enterprise decision-making but also aided users with predictive insights and prescriptive recommendations. The use of analytics has unraveled new opportunities within their data at every turn. Learn more about the technology with our Salesforce consulting services and leverage it easily.
