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Top 10 Salesforce Integration Tools and Platforms You Must Consider

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We all know about Salesforce as a customizable platform that can be easily integrated with numerous third-party applications and software businesses use. It’s the Salesforce integration that can enable companies to maximize control over data while extracting the best of CRM features. But to get such benefits, you need to be able to leverage the best Salesforce integration tools to make your integration successful. 

Salesforce integration undoubtedly benefits businesses, but achieving it can be tricky. That is why having the support of trusted Salesforce integration partners is necessary. 

Not only the right partner, but you’ll also need the right Salesforce integration tools and platforms to help you integrate your CRM with existing applications efficiently. In this blog, you’ll uncover the top 10 Salesforce integration tools that could simplify the process of Salesforce integration. 

Salesforce Integration Tools You Must Try

The right tools can bring in just the right results regarding Salesforce integration. You need access to suitable tools to efficiently integrate your Salesforce CRM with external applications. 

So, here are some of the top Salesforce integration tools you must have to achieve successful Salesforce integration. 

1. Dell Boomi

Dell Boomi is one of the most sought-after and trusted tools for performing Salesforce integration. The tool enables you to work with a scalable platform to efficiently handle complex processes and a huge volume of data. 

Usually, the companies that have data to handle from different departments tend to use Dell Boomi. Whether it is Microsoft Dynamics or Google Cloud, any such application can be integrated with Salesforce using this tool, as it is built for optimizing cloud-based platforms that support complex architecture. It supports an interactive and visual interaction to facilitate end-to-end integration.

2. RapidOnline

RapidOnline is a tool that can be used for integrating Salesforce and Microsoft Dynamics 365. The tool has pre-configured templates and a user-friendly interface, making the integration process fast and efficient.

The tool offers built-in integrations that allow for customization to fit your specific integration needs.

3. Jitterbit

Jitterbit is well-known in the industry for its efficient Salesforce integration capabilities. It is an integration tool that offers various API integrations based on the business size.

Depending on the number of systems you wish to connect to and the required support level, Jitterbit offers three service levels.

Jitterbit stands out as a preferred Salesforce integration tool; after all, it caters to technical and non-technical users. The platform can be used even without extensive coding or programming knowledge.

4. Commercient

Commercient is a cloud-based tool that connects ERP systems with CRM solutions. It enables businesses to establish an efficient link between ERP and CRM to streamline business processes and establish strong customer relations. 

One of the main advantages of using this integration tool is that it eliminates the need for manual mapping, ETL, or coding when integrating Salesforce. This helps to reduce integration costs and frees up resources that can be redirected toward other productive areas of the business.

5. MuleSoft

When discussing the best Salesforce integration tools, you can never leave MuleSoft out of the list. MuleSoft is an automation and integration tool highly trusted by Salesforce users and has been a pioneer in the industry for a while.

MuleSoft’s Anypoint platform is owned by Salesforce and enables effortless integrations with various apps and services. 

With MuleSoft, large businesses can maximize functionality and seamlessly integrate various departments. It also allows users to integrate multiple applications or services simultaneously.

6. Apache Airflow

Apache Airflow is a widely used integration tool that assists in authoring, scheduling, and executing workflows. It includes a variety of command-line utilities that make it easier to perform complex tasks.

Furthermore, its user interface offers numerous features that allow for the visualization of pipelines in production, project progress monitoring, and troubleshooting any issues to ensure successful project execution.

7. SnapLogic

SnapLogic provides an integration platform as a service (iPaaS) that links on-premise business modules, SaaS components, and cloud data sources. It is an AI-powered platform that offers intelligent deployment options to businesses of all sizes.

SnapLogic automates the entire integration process, including the creation, maintenance, and deployment of projects in hybrid systems that are cloud-based and on-premise.

One of the primary reasons why SnapLogic is highly preferred is its easy accessibility. It makes recommendations based on machine learning to create end-to-end integration pipelines that align with user intent.

8. Workato

Workato is a cloud-based integration platform that enables businesses to link their applications, data, and processes across the organization. It has been developed to provide a fast and easy integration solution for cloud-based applications, such as Salesforce, with minimal coding required.

It helps organizations streamline their processes, improve data accuracy and consistency, and increase efficiency by automating manual tasks and eliminating the need for manual data entry. With the right Salesforce integration company, businesses tend to leverage the tool for performing the integration.

9. Fivetran

Fivetran is a tool for integrating data that emphasizes process automation. It is an automated tool that offers connectors, analytics templates, and transformations that can be used immediately, with the ability to adapt to changes in schemas and APIs.

Businesses worldwide use Fivetran to integrate data from event logs, cloud-based applications, and databases. 

10. Cloud Elements

Cloud Elements provides developers with a cloud-based API integration platform that simplifies the process of connecting, managing, and publishing APIs via a unified platform. 

It also allows developers to synchronize data between various cloud services, including Salesforce, Quickbooks, and Zendesk integration, using Cloud Elements’ integration toolkit.

Access these Salesforce Integration Tools with Certified Professionals

All the above-mentioned tools and platforms can transform the process of integrating your Salesforce org with the third-party applications you use. 

With the right tool and the help of trusted Salesforce integration services, achieving successful CRM integration would seem to be a piece of the cake. Contact us and get the right help to get your external applications integrated with Salesforce.

Salesforce has grown from being a reliable CRM solution to offering different tools and clouds to help our businesses with different functionalities and customization features. Its ability to connect with different parts of the business makes it more efficient, for which there are many off-the-shelf connectors for Salesforce to help users.

With Salesforce integration consulting, users connect their external and third-party applications with their Salesforce org. This ultimately makes this easier for them to access information from any application within Salesforce.  

What are Off-The-Shelf Connectors for Salesforce?

Off-the-shelf connectors for Salesforce simplify connecting standalone systems or applications with Salesforce, thus making it easier to share information.

Let’s look at some of these popular connectors that help with Salesforce integration and understand their functionalities. 

1. Slack Connector

With Slack becoming a member of the Salesforce family, it has become important that Salesforce and Slack should have an efficient connection between them. 

There are different aspects, like the ability to search records while you send a message on Slack, which helps to maintain an efficient cross-team collaboration. This mainly helps when you have complex Opportunities and big Accounts. That’s something Slack Connector makes possible. 

This connector enables you to share updated Salesforce information over messaging on Salesforce. It also helps to ensure that users get notifications and alerts without looking into Salesforce.

2. Marketing Cloud Connect

This connector is a managed package you can install in your Salesforce org. Marketing Cloud Connect help Salesforce users to work with both Salesforce Campaigns and data and the Marketing Cloud digital marketing capabilities. 

Currently, Marketing Cloud Connect is not available for Lightning. If you try to access it in Lightning, you’ll be redirected to Salesforce Classic. 

Even though the connector is not available for the Lightning interface, Salesforce has taken extra measures to ensure all steps of the journey are covered with the integration. Salesforce helps take you through all important aspects, whether just a prerequisite checklist or testing. 

3. Pardot Connector

With the help of Pardot Connector, Salesforce users can use APIs to send Salesforce data to Pardot. This is possible by synchronizing between the systems every 2-4 minutes. Since the sharing pattern between Salesforce and Pardot is quite unique, Salesforce users need to discover what data can be synchronized when connecting the systems. 

How you set this connector depends on the way the respective users want to use this integration. But before starting the work with the connector, the user must set the right Salesforce permissions.

4. Tableau Connector

If we talk about the partnership between Salesforce and Tableau, it goes way back, even before the actual acquisition of Tableau. Salesforce users always had a way of integrating these two systems, which kept getting better with each release. 

This connector to integrate Salesforce and Tableau can be accessed with Tableau Desktop and Online. But along with this, there’s a ‘quick win’ that is free and readily available for users. 

5. MuleSoft Salesforce Connector

It can be fun for a Salesforce Architect to integrate Salesforce with the applications a business uses. But the process is not as easy as installing an app from AppExchange. What options could be used if a connector or a managed package is inefficient for conducting the integration? 

The key to success here is to combine one of the MuleSoft Salesforce Connectors with any third-party system within the Mule Integration app. 

Choose from the Best Off-The-Shelf Connectors for Salesforce

Integrating your apps with Salesforce is something you can’t ignore when focusing on easier data access and enhanced usability. What you need here is a way that’s reliable and cost-efficient.

Bringing your third-party apps together with Salesforce would not be an issue when you find the right off-the-shelf connector. Contact us to get help from our trusted Salesforce consultants and find what connector would work well for you.

Even with numerous digital solutions available, the customer service teams of different companies still prefer to use traditional telephony systems to be in touch with customers. But when there are technologies like Salesforce CTI integration, telephony systems can be beneficial in connecting with customers and resolving their issues.

Conducting CTI integration with Salesforce can offer customer service agents lots of features that could help improve first-call resolution. They can actively connect with more customers with their information just in front of their eyes. 

Using Salesforce CTI Integration by your Service Team

Let’s look at different features of Salesforce CTI integration that will justify the importance of using the technology by the service team. 

1. Caller Information on Screen Pops

The Salesforce telephony integration can help to decrease customer handling times by resolving issues on calls faster. Agents will be able to get screen pops automatically that will show all the contextual information of the caller. This will provide the agent with information about the customer before they connect with them. 

2. Manage Calls without Switching Screens

Customer agents can use calling features like call answer, consult, hold, conference, transfer, etc., from within the Salesforce environment. With these capabilities, customer support agents can access a unified interface for handling customer interactions within Salesforce. Thus, it will help to reduce manual work and speed up call handling to improve productivity.

3. Automate the Call Logging Process

With Salesforce CTI integration services, agents can access automation for different calling processes. This will help to significantly cut down the manual labor and resolve queries faster. 

The telephony integration allows agents to save time by automated call logging, so they don’t have to spend time handling it manually. The technology automatically allows customer agents to manage a complete log history and track the customer interaction history. 

4. Automate Workflows by Improving Agent Productivity

The average call handling time includes activities like adding notes, saving call interaction details, etc., which can also be time-taking. Support agents can save this time as CTI integration with Salesforce helps to automate these post-wrap-up tasks. 

For example, the solution with open the new record page automatically when a support agent receives a call from a new customer. These are some capabilities that will help the service team to efficiently attend calls and resolve customer issues. 

Improve Customer Service with Salesforce CTI Integration

The way business representatives connect with customers can significantly affect customer satisfaction. Customers always look for businesses that can have efficient customer service, with agents who actively receive their calls and provide quick solutions to their issues. 

You can offer this customer service with Salesforce and CTI integration, with the best and most experienced Salesforce professionals onboard. Contact us and learn about more integrations you can get your hands over with the experts at 360 Degree Cloud.  

If we look for the most popular Salesforce integrations, we’ll get a long list of highly used integrations by businesses. 

Fortunately, Salesforce Appexchange can help you look for apps you can integrate with your Salesforce org based on type, industry, name, price, and rating. Also, many reliable Salesforce integration services can help you integrate your applications with Salesforce.

Or even better. Here’s our list of the most popular Salesforce integrations if you want some quick recommendations. As you’ll keep reading, you’ll find apps that let you have multiple capabilities like signing electronic documents, screen recording, collecting customer feedback, and a lot more.

1. Facebook

Integrating Salesforce with Facebook is a great way to access Facebook profiles and information about your clients within Salesforce and manage it all through a single platform. 

  • The integration will enable you to run various ad campaigns on Facebook from Salesforce, as you can get all the details in a single interface.
  • You can generate beneficial leads that can be great for your company as it will create more connections between you and your potential customers.

Conducting this real-time integration will allow you to generate more leads and collect needed information from Facebook profiles that can be viewed and accessed with the Salesforce org.

2. Mailchimp

For companies actively working on email marketing to promote their businesses, Mailchimp and Salesforce integration can be of great value.

  • The integration will provide a business environment, enabling your team to create and maintain consistent communication and connection with your target clients.
  • Not just clients, the integration will also enable you to keep in touch with your business partners and other interested third parties that could commercially benefit you.
  • You can customize the interface of your integrated Mailchimp services to match perfectly with your workspace’s vibe and environment, which will make a great impression on your clients.

3. Twilio

Twilio integration with Salesforce is another vital integration that you cannot miss out on. 

The integration will enable you to collaborate with the amazing features of both platforms, supporting you in delivering a smooth and user-friendly experience. The ease of communication received with the integration has made it very popular among organizations.

It enables companies to strengthen communication systems and features that directly improve their functioning. The integration enables you to achieve smoother customer engagement functionalities effortlessly that could help your company’s betterment.

4. HubSpot

HubSpot is the best choice if you are working on a project that needs you to follow a bidirectional technique to track your leads and customer data. 

  • The integration will keep your team updated on any changes in marketing details or plans, thus improving decision-making. 
  • With both platforms working together, you can leverage intelligent features to collect and track lead information, thus enabling you to plan a foolproof conversion strategy.
  • Effective marketing is all about getting through the cut-throat competition. Integrating HubSpot and Salesforce will help you achieve it, keeping your marketing game on point.

The best part about this application is that once it is integrated with Salesforce, you can find all the functionalities available under one roof, making things multiple times more accessible.

5. QuickBooks

Conducting Salesforce QuickBooks integration can help your company achieve broader aspects of the current scenarios and circumstances surrounding your enterprise and the marketplaces you are dealing with.  

  • It can help you finalize the accounting procedures and speed up the entire process.
  • The accounting software will share the resource with your CRM to help keep track of sales and accounting. 
  • It will also provide you with the necessary data, including customer information, invoicing, and expenses, as well as the sales orders in your system.

6. Mulesoft

If you are running a business, then it’s pretty obvious that you have been using numerous applications for different aspects. Integrating Salesforce with MuleSoft helps you instantly connect all the platforms you have been using. It will give you a unified and singular environment to easily manage data from multiple applications.

The integration will add seamless agility to your business, ensuring that your processes run even smoother without affecting the consistency of your company’s growth.

The Salesforce CRM integration even enables you to automate processes followed by your company to boost the productivity of the employees.  

Uncover These Most Popular Salesforce Integrations with Experts

Salesforce integration can boost your productivity levels and help you achieve an unconquerable stand when it comes to dominating your marketplace and rising about the levels by entirely avoiding mediocrity. 

The easiest way is to get in touch with trusted Salesforce integration services. Contact us and connect with our certified Salesforce consultants, who’ll assist you with these most popular Salesforce integrations with the leading business tools within your Salesforce org.

Is there any replacement for a sales rep to close deals for the organization they are working for? No, not really. With a simple and smart conversation, sales reps can successfully clinch the deals. However, software tools in the marketplace make the salesperson’s life much more accessible through Salesforce CTI integration.

Salesforce telephony integration brings your call center from being a standalone system to inside the CRM, making it one complete customer success platform. From click-to-dial features to easier call routing, there’s a lot that this integration offers to teams to improve customer service.

We offer a Salesforce CTI solution that could help you overachieve your sales quota every month, without any need for coding. We’ll help you improve your customer experience by 43% with state-of-the-art call flow.

Let’s gain a better understanding of Salesforce CTI, its features, and how using it can be helpful for your firm.

What is Salesforce CTI Integration?

Computer Telephony Integration (CTI) means connecting telephone systems and computers. Typically, it comprises software installed on the desktop (softphone) to interact with customers or prospects and a server-based component for automatic call routing.

However, to improve users’ efficiency, it is necessary to use it in conjunction with Salesforce so that system can match incoming phone calls with the correct customer and conversations can be more relevant.

Salesforce CTI automatically helps to fetch the details of the person being called from the company’s database. This feature lets users quickly attend calls without asking customers about their details. 

Salesforce CTI can also be integrated with various Third-Party automatic call distributor systems that automatically direct customer calls to the concerned department for efficient workflow. 

What exactly do you get with Salesforce CTI integration?

Here is what you are going to get when conducting CTI integration with Salesforce:

  • Screen-Pop – Salesforce and CTI integration enable popping up all the relevant information about the caller on the agent’s screen even before the agent has answered the call. 
  • Click-To-Dial – Convert the phone number fields into clickable links, thus reducing manual effort and possible errors like dialing the wrong numbers.
  • Intelligent Routing – Create customizable rules to define reps who should answer the incoming call instead of letting the system randomly decide it.
  • Up-To-Date Call Reporting – Generate accurate reports for inbound and outbound calls with all the rich data inside Salesforce.
  • Multi-Tenant System – Being a cloud-based system, it ensures everyone uses the same system, eliminating any disparity in data.

Why you should consider using Salesforce CTI

Using Salesforce Telephony Integration can allow you access to several features that can help businesses optimize their workflow and increase revenue generation. 

Below are a few key benefits that companies get after adopting Salesforce CTI.

  • Time-Saving – Salesforce CTI integration displays customer information after fetching relevant details from the database. This allows sales agents to get directly into essential talks with customers while eliminating the need to ask for more information. 
  • Increased Productivity – The integrated system helps to automatically divert inbound calls to individual departments, making call routing easier.
  • Cost-effective – The price for a Salesforce CTI subscription is way lesser than the cost of installing physical telephones at each workstation. Various other infrastructures are needed to enable a fully functional phone. That’s how the integrated system saves quite a considerable amount of money.
  • Tracking Performance – Salesforce CTI enables businesses to record inbound and outbound calls that can be used in the future for generating reports, analyzing trends, or evaluating the performance of each representative.
  • Better Customer Experience – Salesforce CTI pushes relevant information on the caller’s computer screen about customers when they are approached. The customer’s details include name, phone number, email address, and account history. This helps the caller deliver personalized experiences for customers.

Improve customer experience with Salesforce CTI Integration

Businesses are incessantly working to deliver a better experience to their customers in this market of ever-changing consumer needs. Organizations are adopting different techniques and tools to help them meet their goals to keep up with this pace.

With our Salesforce CTI solution, you can close sales 37% faster while increasing first-call resolution with the help of an integrated, centralized phone system.

With the best experts, get started with Salesforce CTI integration on the right foot. Contact us to learn more about our reliable and effective telephony system.

With work from home becoming the new normal, companies are leveraging cloud-based technologies to make it easier for teams to access information from multiple devices. And organizations that are already ahead of the curve are integrating Salesforce with accounting tools and applications to get a single view of the information. 

Salesforce integration supports teams with easy accessibility to information, quick collaboration, and better account planning that helps to streamline workflows. Hiring Salesforce integration services is the most common way adopted by companies to integrate their in-house accounting tools with Salesforce and simplify data access while avoiding data duplication. 

Benefits of Integrating Salesforce with Accounting Tools

Salesforce and accounting integration can bring along various benefits. Some of these are mentioned below.

  • Create automated sales invoices
  • Automate workflow for new customer registration
  • Real-time and automated sales report generation
  • Track and manage customer purchase history to facilitate up-selling and cross-selling opportunities
  • Get real-time updates on the most selling products
  • Conduct event-driven synchronization of the customer journey

These are just a few benefits along with increased customer support agent productivity and delivering enhanced customer experience. 

Considerations While Integrating Salesforce with Accounting Solutions

When you have made up your mind to integrate your accounting tools and applications with Salesforce, there are certain aspects that you need to consider. Here are some of these considerations. 

1, Know the Purpose

Your Salesforce integration will only be worth it when you know the real purpose behind it. You need to define the use cases and should also understand the capabilities of the tools you need to get integrated with Salesforce. 

2. Clean the Data

You should know that not all data that you have collected is going to be useful. Any bad data will affect the integration process and its efficiency. Thus, it is important to clean data so you only need to migrate the data that is useful for your business. You can call it labeling the data according to the requirements of the tool that is going to be integrated with Salesforce. 

3. Organizing the Data Structure

It is possible that the data structure of the accounting tool you use can be different from the structure of Salesforce. This makes it imperative to verify that both the data structures are the same before you begin integration and synchronization.

4. Choose Between Static Schema and Custom Objects

When you have to work with dynamic data, you will need custom objects by Salesforce. But for predefined objects and fields, you have to consider using static schema. Custom objects can help you work with complex workflows, but for many companies static schema can be financially fit. Choose between these before getting started with integration. 

Hire the Best Team for Integrating Salesforce with Accounting Tools

Save your team from switching between multiple accounting solutions to find relevant information to manage workflows. Integrate your accounting solutions with Salesforce and get a centralized view of information. 

Bring your accounting systems together in a unified solution. Talk to our certified Salesforce developers to help you improve your accounting workflows. 

For a successful Salesforce Integration strategy, it is important to determine the right way to leverage the robust APIs of Salesforce for effectively integrating data and streamlining operations. After that, Salesforce integration helps you get a holistic view of your process, a 360-degree view of your customers, and actionable data. But to achieve all of it, it is important to know the best practices for Salesforce integration that top Salesforce consultants follow.

There are many reasons why organizations prefer to go with Salesforce integration. Some of the common reasons are:

  • To achieve a 360-degree view of customer data
  • Streamlining of internal processes
  • Minimizing manual workload
  • Increase user adoption

Best Practices for Salesforce Integration Followed by Top Consultants

We have listed some of the best practices for Salesforce integration that can help a company reap the rewards of successful integration:

1. Maintain Data Quality

Before starting with Salesforce integration, it is important for the representatives to know the context of the data and clean it if needed. Accurate and timely information is essential to conduct the integration. The team should work on utilizing the available information in the right way and generate reports for effective decision-making.

The Salesforce integration team you hire should develop a thorough understanding of the details behind each data element utilized. The employees of the organization should only have access to clean data because outdated records might affect business reputation. So, having clean data at the source will make integration easier and efficient.

2. Error Handling

It is a serious possibility that an error might occur during Salesforce integration, and if not handled properly, might lead to disastrous consequences. You might have your system efficiently equipped to handle information transfer, but it might go weak when it comes to handling errors. 

Such an error might lead to significant data loss in case there is no backup maintained. Salesforce integration services thus give enough attention to maintaining a proper error handling system that alerts you to any potential errors so they could be timely fixed.

3. Consider Integration Process Carefully

Before initiating integration, it is important to be aware of a clearly defined process. For this, the Salesforce experts should:

  • Mention the endpoints and data flow to be maintained between them. This allows easy staging and quick data modification before its transmission. 
  • Make provisions for an effective connection to conduct custom integration. 
  • Data delivery for different applications should also be defined within the process.
  • They should also limit and control access to trusted users. 

4. Follow a Structured Approach

Earlier data integration was done by building direct batch interfaces where data was extracted to a file that was sent to the target system and imported via a batch job. The process had some pitfall like:

  • You had to figure out the right way to deal with incorrect data.
  • You had to come up with ways to keep the systems in sync. 

But nowadays, Salesforce developers follow a structured approach for integration which is more cost-efficient and robust,  where most of the work by configuration and mapping of data. The process is mainly followed in three steps:

  • STEP 1: Defining business processes and scope of data integration.
  • STEP 2: Connecting systems via the data integration platform.
  • STEP 3: Sync the systems.

Leverage the Best Practices for Salesforce Integration with Experts

If not done the right way, failed Salesforce integration would lead to wasted time and resources, data loss, errors, and user frustration. The best way to avoid this is to hire Salesforce integration experts who can deliver intelligent and connected customer experiences. 

With a decade-long experience under our belt, we can offer the best assistance for any of your Salesforce-related concerns. Get in touch with us to know more about our wide array of Salesforce services.