Using cloud technologies has become a common thing for businesses. But before starting with that, the need is to find the right cloud platform for your business app. The process to select a cloud platform is complicated by the fact that there’s no common scheme that’s suitable for all businesses and you need to find what’s suitable for your business.
In our article, we want to discuss the basic considerations that can help you choose a cloud platform that fits your business needs and objectives.
As you determine which cloud platform for your business app will be the right fit, you will want to evaluate the options based on several factors.
Here are some of the main elements you should consider before choosing a cloud platform for your business app.
You should be aware of your security goals, the security measures offered by any cloud platform, and the mechanisms it uses to ensure data security. In addition, you should be able to completely understand the specific areas for which each party is responsible.
Make sure you know what security features are offered free and out-of-the-box, and which ones are additional paid services available from the providers. Security is a top concern for any company, so it’s critical to ask detailed questions related to unique business use cases, industry, regulatory requirements, and any other concerns.
When choosing a cloud, think about how the architecture will be used by your workflows now and in the future. Make sure you consider cloud storage architectures before deciding on the cloud platform.
When it comes to storage, there can be platforms that have similar architectures but offer different storage capacities according to the business need. You need to understand the differences between them so you could choose the one that’s suitable for your business.
Next, you need to be sure that the cloud platform you choose should compliant with the standards that apply to your industry and organization. You might be beholden to GDPR, SOC 2, PCI DSS, HIPAA, or any other frameworks; you should know what it will take to be compliant once your applications and data are living in a public cloud infrastructure.
An organization needs to understand where its responsibilities lie and which aspects of compliance the cloud platform and service provider will help you stand by it.
Support is another parameter that you need to carefully consider before you finally decide on a cloud platform for your business app. You need a cloud platform that is active with support whether through a chat service or call center.
You might get the needed support, but there’s a good chance there will be constraints on time and access. So, along with the cloud platform, you can also consider hiring a consulting service for additional support. So whether it is about choosing a cloud platform or a consulting service for it, ask questions upfront about what level and form of support you will have access to.
It is important to consider service levels when businesses have strict needs in terms of availability, response time, capacity, and support. You should consider Cloud Service Level Agreements (Cloud SLAs) when choosing a cloud platform to establish a clear contractual relationship between your business and the cloud service.
You should give needed attention to legal requirements for the security of data hosted in the cloud service, focusing on the GDPR.
While these considerations won’t give you all the information you need, they will help you build a solid analytical framework that you can use while choosing a cloud platform. You can perform a thorough analysis of your business requirements to discover additional factors to consider.
If you’re already operating in the cloud or are planning to transition your workloads by choosing a reliable cloud platform, learn how Salesforce can be your best choice. Contact us to get started with Salesforce implementation and get the benefits of working with the best CRM.
App integration and synchronization have been a sworn-by mantra for maximizing productivity and cost control. Salesforce & Mailchimp integration is among the many ways that businesses now use to provide a seamless experience for customers.
Mailchimp Integration with Salesforce can be done in one of two ways – the app route or the API route. The first approach would need a simple installation and configuration of an app in Salesforce. For the second, you need custom code to interlink Salesforce & Mailchimp APIs. The app route can’t be considered as flexible as custom API based integration but can be convenient for accommodating most use cases.
Salesforce’s reputation as a cloud-based customer success platform rests primarily on its use by businesses to manage contacts and sales leads. On the other hand, Mailchimp helps companies design, send, and track email marketing campaigns. Integrating Mailchimp with Salesforce helps in managing the activities of subscribers, making it easy to synchronize campaigns, tags, and more. Here’s the low-down on what makes the integration tick.
The integration helps in conducting marketing automation campaigns so sales teams can get customized information that attracts and retains customers. Integrating Salesforce with Mailchimp often allows sales reps to track a customer’s purchase-intent and history. It also helps marketers re-strategize to create more leads.
Synchronization also opens the doors to field mapping to link and share data from email campaigns with inside teams meaningfully. The integration also allows scheduled synchronization so you can update your leads in the existing contact list easily.
Integrations are only effective when they enable shorter turnarounds and greater throughputs. Mailchimp-Salesforce integrations give subscribers a quick update across all platforms. With this, teams won’t have to labor over contacts individually, which will increase productivity while minimizing human data errors.
Mailchimp integration allows easier segmentation of the client database by specific criteria or interests. The contacts and leads are automatically grouped. Mailchimp can then push custom messages to clients in Salesforce through messages depending on the audience selected.
Email Personalization: You’ll have enough ease to personalize your messages so you can connect with your audience in a customized way. The integration allows you easy email personalization, without the need to dig deep into audience interests.
Measurable Results: Integration of Salesforce and Mailchimp will help you measure your campaign performance with better click-through and open rates.
Insightful and Actionable Email Reporting: The integration allows you to have insightful and actionable insights for real-time reporting. You’ll also be aware of the trends that should help you optimize your campaigns regularly.
Upselling and Cross-Selling Opportunities: You can easily browse customer buying and browsing behavior to identify suitable opportunities for upselling and cross-selling.
It’s already clear that Salesforce Mailchimp integration can transform marketing for your business. But to get these integrated, you’ll need the right Salesforce integration service to count on. You can count on us for smooth integration and migrate all your subscriber data in no time.
Medical devices are unique products in the sense that manufacturing them involves a challenging development life cycle. The end products must be completely tested and approved before they can be brought out for sale. In contrast, the demand for medical devices has increased to more than the current manufacturing output put together can keep up with, making the industry highly competitive. The ongoing competition among medical device manufacturers has brought into collective attention the need for medical device marketing for OEMs to stand apart from a growing number of peers.
The medical device market is increasing tremendously, with new rivals pipping others frequently. Even Apple, putting its hat into the ring at 2020’s WWDC unveiled a blood-oxygen sensor and visualizations of health metrics for the Apple Watch. Reports by EvaluateMedTech state that the market for clinical and health technology is expected to reach $522 billion by 2022. This is where the companies have realized the need for medical device marketing to remain in the game, ensuring that their brand remains top-of-mind.
However, with many competing priorities, companies with their hands in this business have a host of other considerations to worry about, such as regulations and compliance, monetization, services, life-cycle management, and support. This makes them look toward Salesforce, which is such a big draw for them, as well as an instant match with all its mature cloud products for the considerations just enumerated.
Typically, medical device manufacturers have location and asset data stored over different silos within the organization. These silos range from contacts of the clients and suppliers to various order-related documents. These disparate systems, like any other, increase the workload for executives with redundant busywork. As history shows us, adopting Salesforce greatly simplifies this.
Here’re a few roles you could expect compliant Salesforce Clouds like the Health Cloud to fill immediately for emerging medical devices & their OEMs.
Medical device companies are now looking to consolidate lead data tied up in different places and centralize with data management offered by Salesforce. So when a form submission is a sales inquiry for an upcoming, routing a request to a salesperson via Salesforce allows salespeople to manage all of their leads in one place alongside their conversion status.
The format of a medical device company’s sales quotes can range from a simple one-pager to a multi-page document with paragraphs of descriptive text. The quote may include images and are usually rules-based as different companies approach quoting differently. Salesforce’s extensive customizability and configurability for custom quotes according to the identified quoting requirements.
The customers of a medical device company can have a variety of requirements ranging from training to logistics to resolving device issues through remote diagnostics. For OEMs, it’s important to address all these different requests for post-sales support to deliver excellent customer service. Synchronizing and Managing them all at once can get complicated quickly. Salesforce can help address not only these customer support issues but also reduce time to closure. Salesforce offers an additional layer of support with Einstein Bots to automate routine interactive tasks or field frequently asked questions quickly.
After closing on a support case, it’s always advisable to get feedback to gauge satisfaction. Feedback also captures insight into their processes and identifies areas of value-addition. Salesforce surveys sent immediately after a support case is closed are a great way to record customer sentiment. Metrics from these surveys could be later fed into performance reviews.
Salesforce, being the fully-customizable platform that it is, lets you extend it for addressing the needs specific to your medical device company. By analyzing and prioritizing the business requirements of your company, you can determine the level of required capability extensions. As devices engulf more features and IoT capabilities, and as successful OEMs expand into more core businesses, Salesforce can scale with them every step of the way.
As a medical device manufacturer, you need a robust CRM implementation that won’t bottleneck you on your trajectory to expansion. A tailored Salesforce instance could give you capabilities to run your marketing campaigns smoothly while working on necessary innovation and enhancements continually.
While it’s easy to pass off ‘omni channels’ as a fad, they’ve come to be increasingly relevant with recent market shifts.
We’re transitioning from an older strategy of taking products directly to customers, to more personalized and cost-effective communication with consumers over several channels of preference.
The effectiveness of print media, ads, and email campaigns are on the decline as multi-device marketing today reveals itself as the way forward for marketers.
From the outside, OCM is a cross-channel business model meant to enhance the customer experience across the entire bandwidth of devices and socializing platforms. This fits in well as marketers tend to streamline their platforms as a swimlane by focusing on each one of them, and have their own structure and goals.
It helps businesses integrate channels at the back end, bringing marketers closer to understanding customer behavior and journey, while also helping configure messages based on interests of consumers.
Marketers can then collect data across different social networks and know what channels and times work best for outreach. When clients make in-store purchases, messages or emails are automatically sent out with offers, rewards, and coupons for similar products. Retailers too, can use OCM to track their customer’s shopping frequency, allowing customers to collect points and feel rewarded for loyalty.
Enumerated here are just some of the things you should do while switching to OCM.
#Step:1: Analyzing Data
Analyze your data and check in on which channels your consumers use to connect with your company. Conduct surveys for this, or even ask them directly.
Then, compare notes to validate inferences from data.
#Step:2: Staying Connected for Marketing
Your omnichannel engagements are only as good as the online presence they build-off. So be sure to put yourself out there.
#Step:3: Updating Data
Stay on top of data in the CRM platform to ensure consistency inwards.
#Step:4: Viewing Data over the CRM platform
Invest in cloud-based CRM platforms that update automatically, so teams with access can directly view the data from anywhere and make synchronized changes.
#Step:5: Using channels to view journeys
Allow consumers to integrate or pull in data from channels to curate personalized journeys.
#Step:6: Answering customer questions
You’ll need dedicated response teams and knowledge articles for customer answers that help out immediately and project concern.
#Step:7: Reordering the content on customer interest
Analyze the metrics, data and deliver more personalized content and service throughout the entire journey.
Omnichannel business processes can lead to better customer experience by successful campaigns, integrated business process, brand visibility and better analytics of organization.
Let’s take a look into some advantages that businesses can achieve:
Data collection and Analysis
Businesses can collect data from different channels like shopping carts, social media, and analyze data so that they can personalize content based on customer interest.
Customer segmentation, Campaign designs
Analyze the consumer data that’ll help you find ideal customers, separate them according to their choice, and create better campaign designs.
Elevated brand visibility
This helps to place your message across different channels promptly, whether it’s plastered over a mobile screen, online storefront, or in-store.
Cost-effectiveness
Businesses can drive marketing campaigns and deploy your resources more efficiently within budget.
Highlighted below are the benefits of measuring and tracking in OCM.
Here goes!
Competitive Advantage
It allows businesses to outperform their competitors by measuring the relevant metrics like comments, shares, follows, likes, and much else. Beyond that, it also focuses on traffic and conversion metrics.
Customer Acquisition Cost (CAC)
It is the cost of winning a customer to purchase a product or service. Customer acquisition costs often relate to customer lifetime value, which is an asset for the company.
Metrics helps you understand how, where, and when a business should spend his marketing budget.
Tracking allows businesses to measure customer interaction, satisfaction, brand awareness.
It collates views on new products or services and aggregate collections of data that allow you to view insights like email opens, clicks, undeliverable messages online. It also helps in analyzing the effectiveness of Campaigns in OCM.
Lead and Contact records provide information about different aspects that impact the social media and campaigns conducted. Analytics provides reports on time-based engagement for aggregate, email, or subscribers data.
The omnichannel also automatically tracks all real-time website activity, ad clicks, SMS, email clicks, submissions around your existing website. Then combine a predictive scoring tool with the tracked data to identify leads that need to be urgently addressed.
Further down, custom scoring involves a process builder to check Email opens and clicks, helps in classifying your leads and contacts. Landing pages activity helps you to track interactions such as web form submissions, white paper downloads, trail subscribes, and many more. It sets custom Lead Score after a form submission and when the subscriber interacts with emails or with web submissions, his score increases.
Marketing Cloud offers a kind of tracking to build a profile automatically to highlight product interests in the mind of the lead. This makes the lead click on a particular product or service and connect with the business and become a sales-qualified lead.
Tracking plays a vital role in OCM by bridging the gap between online and offline media channels, providing digital coupons, which is one of the excellent approaches to retain customers across channels.
More controversially though, tracking tells you whether the customer has arrived at a store or is surfing online. That said, combining location data with handset data helps customers to reach your stores or sites and products easily. Collecting data through online surveys help know views about new products.
Aside from this, customers get information about recommendations, history of the product if people have it previously, product availability, its review, ratings, and many more.
Email tracking, like the name suggests, is a process of tracking Emails sent to customers based on interest. Most email tracking tools capture data, based on location, time of email sent, links, and attachments if any.
It also enables you to see whether your first email is interesting enough for the recipient to open or not. You can check if the contact has opened your email multiple times in one day.
Ideally, if they haven’t opened the first, they’re unlikely to open future follow-up emails, so you should stop there without sending them further. Further down, email tracking helps you save time by preventing unnecessary follow-up emails, both for representatives and recipients.
It is a process of categorizing prospective customers on individual actions. By tracking from initial touch till the end, you’ll understand campaigns, your sales and marketing process as a whole. It tracks the basic information of lead such as first name, email address, title, company name, company size, and many more. It also tells you about how actively a lead is engaged with the company and does their activity reveal strong, immediate, and relevant interest or not. Later the team will then determine a scale of scores and find out which profile attributes and which activities contribute to them to get the attention of leads, till is set till the lead becomes a sales-qualified lead.
Listed below are some important aspects which has to be considered while following the lead tracking process:
Omnichannel marketing provides customers completely integrated experiences from the first touchpointon. Aided by tracking and analytics over several rubrics, the strategy distills the message you intend to project.
Marketers are brought closer to measures of satisfaction levels of customers and identify which brands take their attention, and opinion for new products also.
If the marketing and tracking levels are disjoint, audiences may become less likely to engage with your brand, resulting in lowered loyalty and purchases. Hence, it’s safe to say that both of these are co-dependent.
